Slideshows

Refillable Packaging — A New Push Toward ‘Green’

A look at brands using refillable packaging for makeup, hair care, skincare — and more.

Refillable Packaging — A New Push Toward ‘Green’

Selling Refills: Olay Regenerist Whip

The refillable Olay Regenerist Whip package contains one full jar of moisturizer — plus one refill pod, which is recyclable and made from 100% recycled paper. The pod can be placed in the jar when it is empty (see rendering above). This product is sold It is sold without an outer carton to reduce the amount of paperboard needed for packaging.

Selling Refills: L’Oréal Professionnel’s Source Essentielle

L’Oréal Professionnel’s Source Essentielle is a ‘new generation’ of professional hair care, exclusively sold in salons. It is comprised of vegan, silicone-free, paraben-free and sulfate-free formulas with 80-100% naturally-derived ingredients. Salon clients are invited to refill their shampoo in-salon to reduce their plastic consumption and save money on the refilled shampoo.

Selling Refills: Organic Skin Co.

The New Zealand-based Organic Skin Co. hopes consumers will ditch makeup bags for its customizable compact — a Palette with Pods, available with 4 or 8 refillable pods. The packaging is “sustainable, flexible, and designed to minimize waste,” the brand says. The company offers vegan and cruelty-free cosmetics and skincare, made with ethically sourced ingredients.

Selling Refills: Paul & Joe Beaute

Paul & Joe Beaute’s products and packaging are often sold separately, for example — its lipstick bullets and refillable cases. Emma Lurye, marketing coordinator for Paul & Joe. in the U.S. Lurye says, “The seasonal designs on our packages are taken directly from the fashion house…Selling the products as refills also supports eco-friendly beauty – one case can stay with you for years as you rotate out product.” The products and packages are also sized for easy transport.

Selling Refills: Bond No. 9 Lipstick

For its first launch in Color Cosmetics, Bond No. 9, made an eco-statement. Each New York Lips shade comes in an elegant refillable gold case inspired by Bond's iconic hourglass bottle.

Selling Refills: YSL’s Or Rouge

Albéa manufactured the refillable and eco-designed packaging of Yves Saint Laurent Or Rouge. As part of a sustainable approach, Or Rouge was designed as a luxurious refillable and recyclable case, with a removable refill housed inside. The packaging features a textured cap with a brushed gold finish, and the YSL logo embossed at the top. The package received a PCD Paris Award 2019 in the Skin Care Premium—Refillable category.

Selling Refills: Kat Von D Beauty

Kat Von D Beauty launched a refillable compact for its Lock-It Powder Foundation. The brand is 100% vegan and cruelty-free. It describes this package as, a “sexy refillable compact accented by a pop of red metallic on the inside.”

Selling Refills: Myro Deodorant

Myro Deodorant says it is reinventing the category with plant-based deodorant, reusable and refillable packaging. The company anticipates reducing plastic waste by 50% from the standard deodorant sticks.

By Jamie Matusow, Editor-in-Chief 09.05.19

More products are being introduced in refillable packaging as a way to meet sustainability constricts and claims.

Here are some of the latest refillable packs, shown in the slideshow above.

Olay says it’s the first Mass retail skincare brand to try out a recyclable refill ‘pod’ aimed at reducing plastic waste.

L’Oréal Professionnel’s Source Essentielle entered the U.S. market with in-salon refill stations.

The Organic Skin Co. wants consumers to downsize from carrying a makeup bag to just one customized compact — a Palette with Pods.

Paul & Joe Beaute sells lipstick bullets and cases individually.

Bond No. 9 lipstick comes in an elegant refillable gold case.

YSL’s Or Rouge, produced by Albéa, was designed as a luxurious refillable and recyclable case.

Kat Von D Beauty launched a refillable compact.

Myro Deodorant uses reusable and refillable packaging.

Related Slideshows

Gearing Up for Beauty’s 2022 Trend Stories

Trendalytics’ five concepts will help brands and retailers identify current and future shifts in consumer behavior.
A Sustainable Rebirth for Beauty

From earth-friendly ingredients to return-to-the earth packaging, the beauty industry is undergoing an exciting transformation.
Vitamin C: The Hottest Super Ingredient Energizes These 9 Brands

A growing number of skincare brands count on this powerful antioxidant to help boost a brighter, more luminous complexion.
A Wave of Blue Beauty Brands Is Rolling In

Here’s a handful that have dived in to protect our oceans, via mission, product and packaging.
Clean Beauty Brands Representing Top Trends of 2021

Whole Foods' Trends Council chose the top 5 clean beauty trends of 2021—and here are a few of the products that represent each.
Here’s What’s New in Color Cosmetics

A look at 7 recent launches that caught our eye—and our lip.
Beauty That’s Ultra Luxe and Sustainable

Prestige cosmetic brands are developing artful packaging intended to be kept—and flaunted. Here are six of the faves we’ve highlighted in the past year.
Standout Beauty Gifts in Cute, Luxe, & Keepsake Packages

Luxe boxes, keepsake tins, and gingerbread men made our cut this Holiday season - check out our beauty gift set slideshow.
29 Winners at the NJPEC Package of the Year Awards 2019

Top honorees in the fragrance, cosmetic, sustainability, and graphics categories — plus more, from the NJPEC POY Awards.
A Look at Olay's First Limited Edition Refillable Moisturizer Package

It's the Pink Ribbon edition -- and it's a part of P&G's three-month pilot test to see if consumers are willing to refill beauty products.
Guests Party at Neenah's 'Think Inside The Box' Event at Woodpecker by David Burke

Guests gathered at the restaurant to meet Chef David Burke -- and take a look at Neenah's new folding board line.
A Look at Frida Kahlo by Ulta Beauty's Rose-Red Packaging

The artist-inspired packaging design features a tube style inspired by oil paints, and a specially designed 'shadow switching pan.'
Brands That Tell a Sustainability Story

How brands are showing their eco-responsibility, from packaging materials to ingredients -- and ethics.
A Look at Urban Decay's Game of Thrones Collection & Its Pop-Up Palette

The packaging -- and makeup colors -- are inspired by the hit television series.
Waterless Beauty

With growing concerns over a pending global water shortage, beauty companies are looking at solutions that take the precious resource into account.