"Provide an experience in which dozens of small brands connect with some of Beauty’s major social media influencers…" -- This was the main premise behind the launch of founder and CEO Daniela Ciocan’s beauty popup event, Unfiltered Experience.
Unfiltered Experience took place on Saturday July 27th at MEET in Downtown Vegas. Ciocan is the former marketing director of Cosmoprof NA.
The experiential DTC popup, focused on new innovative beauty and wellness products, brought together art, beauty, content and commerce in a fun, vibrant atmosphere. Tutorial workshops, talks and panels on key topics rounded out the successful project.
Macy’s was a sponsor; and Anastasia Soare, CEO and founder of Anastasia Beverly Hills, was on hand, taking selfies and Instagramming as always.
Next, Ciocan plans to take the show on the road, with the next stop, Los Angeles.
See the slideshow above.