Elle Morris, CEO, HMS Design05.16.19
Many of our North American beauty and skincare trends have origins in the Far East.
To provide a glimpse into what could be heading our way from Japan later this year, I turned to my former colleague and trends analyst, Songyang Liao, who has a Master’s in Color Science from Joshibi University of Art and Design for on-the-ground insights into what’s hot in Japanese beauty right now.
Saturated Color Eyeliner
Rather than the traditional black cat eye, the hot trend in Japan is bright color pops of eyeliner in a heavy cat eye style. Japanese trend setters are wearing hot pink, bright green, electric blue and violet. (See the 2nd photo in the slider above.) We’ve seen hints of this show up in the U.S. mass market with some bright mascaras and some neon blues, but buckle-up because if this trend goes full tilt in the U.S., we will all be having ’80s flashbacks.
Hangover Makeup
Young women in Tokyo are wearing heavy streaks of bright blush under their eyes. This is all part of the “byojaku&rdquo
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