CEW has announced its 25th annual Beauty Awards Finalists, breaking the news on Twitter using the hashtag, #CEWFinalists.
The winners will receive the coveted title, "Best in Beauty" -- and have the opportunity to use it, along with the CEW logo, on its packaging and retailers' websites.
Carlotta Jacobson, President of CEW, says, "As we celebrate CEW's 65th Anniversary year, the Beauty Awards take on special significance. Because the awards were created to celebrate innovation, they demonstrate how our industry continues to evolve as it strives to meet the needs of beauty consumers."
Finalists were selected from more than 1,000 entries, representing more than 400 brands.
What's next? CEW's Board of Governors will review the finalists and select industry insiders who will vote to determine the winners in each category.
The winners will be revealed at the CEW Beauty Awards Luncheon on May 17th at the Midtown Hilton in New York.
Who Made the Cut?
The finalists in the Indie category, New Game in Town, are listed above. They are: Beautycounter, Brevel, Briogeo, Glow Recipe, Ouai, and Summer Fridays.
Other categories include The Iconic Beauty Award, Beauty Tech, Beauty Influencer, Makeup Tools - and many more.
See the complete list of finalists here at CEW.org.