• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Cosmoprof Bologna Review: A Bounty of Beauty

    The DNA of Sustainable Packaging at Aveda

    Capturing the Shiny Allure of Luxe

    Beauty Execs Talk Sustainable Packaging—Current Trends & What Lies Ahead

    Applicators & Brushes Evolve to Meet Consumer Preferences
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    How Robots & Artificial Intelligence are Transforming Unilever's Material Innovation Factory

    Top 10 Most Popular Hair Care Brands in the U.S.—Ranked by Searches

    Aloette Cosmetics Launches Daily Mineral Shield Sunscreen

    Lady Gaga Talks About Haus Labs' UK Debut

    Bésame Cosmetics Supports Military Families for Memorial Day
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    3C Inc.

    Arkay

    The DNA of Sustainable Packaging at Aveda

    Applicators & Brushes Evolve to Meet Consumer Preferences

    Sustainable Packaging in Overdrive at MakeUp In and Luxe Pack Los Angeles
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    How Robots & Artificial Intelligence are Transforming Unilever's Material Innovation Factory

    Top 10 Most Popular Hair Care Brands in the U.S.—Ranked by Searches

    Aloette Cosmetics Launches Daily Mineral Shield Sunscreen

    Bésame Cosmetics Supports Military Families for Memorial Day

    e.l.f. Beauty Grows Net Sales by 78% in Fourth Quarter of 2023
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Metal & Metallized Packaging Shines in Our Latest Feature

    Beauty Brand Packaging Execs Share Sustainability Strategies

    The DNA of Sustainable Packaging at Aveda

    Capturing the Shiny Allure of Luxe

    Beauty Execs Talk Sustainable Packaging—Current Trends & What Lies Ahead
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    A Q&A with Aveda's Director of Packaging Development

    Beauty Execs Discuss the Future of Sustainable Packaging

    Nearly 60% of Gen Z and Millennials Only Buy Eco-Friendly Brands

    The DNA of Sustainable Packaging at Aveda

    Capturing the Shiny Allure of Luxe
    Top 20 Companies
    P&G

    Oriflame

    Unilever

    Henkel

    LBrands
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Premium Labels & Packaging Solutions

    BIG SKY PACKAGING

    Accupac

    TAESUNG

    Richmond Containers CTP Ltd
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    An Indie Beauty Focus at NYSCC Suppliers’ Day 2023

    Coty CEO Outlines Future Plans at Gala Event in Cannes

    Sustainable Packaging in Overdrive at MakeUp In and Luxe Pack Los Angeles

    Luxe Pack New York Celebrates 20 Years

    CIBS Celebrates Madeline Blondman at Scholarship Luncheon
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
      • eBook
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Columns

    Sustainable Packaging Can Be a Beautiful Thing

    ...

    Sustainable Packaging Can Be a Beautiful Thing
    Sustainable Packaging Can Be a Beautiful Thing
    Nick Vaus
    Nick Vaus , Partner and creative director, at Free the Birds04.30.19

    The simple fact is that the beauty industry—brand owners, formulators, designers, packaging manufacturers and retailers—has been slow to grasp some of its uglier impacts. The circular economy, ensuring that zero resources go to waste, simply hasn’t been front of mind.

    No longer. Last year in the UK, BBC’s Blue Planet II heartbreakingly showed albatrosses feeding plastic waste to their chicks, spurring an unprecedented rejection of plastic. Research from grocer Waitrose found 88% of people who watched it changed their behavior as a result (50% of them “drastically”); its customer service team receiving an 800% increase in questions about plastic usage. All from a single TV episode.

    Change is sweeping the food and drink industry first and it won’t stop there. But changing business as usual is incredibly, incredibly complicated.

    Are bioplastics from plant feedstock the future? Are compostables the answer if people don’t have compost heaps and there aren’t industrial composting centers? How can consumers know how to recycle if every pack is different and each area has different waste facilities? Questions galore.

    And the simple answer is: There is no one magic silver bullet to the beauty packaging problem. No one packaging material works in every situation to deliver on all facets of sustainability.

    The UN has 17 different sustainable development goals some of which exist in tension. Sugar cane bioplastic, as used by beauty brands like BYBI and Bulldog, reduces fossil fuel usage, but can negatively impact food and water security and is still functionally a plastic. Using glass eliminates the problem of plastic waste, but has far higher greenhouse gas emissions in turn…

    So what can we do with all this almost overwhelming complexity?

    What is within our hands is to consciously act just a little more beautifully every time we make a decision on a new project, product or ingredient. We can all question our assumptions about how beauty brands need to look and behave.

    Asking the question of gender balance at the next hiring round. Deciding to choose a sustainable, and traceable ingredient not just the cheapest one. Choosing to have a philanthropic commitment to communities in which the business works. Using the best-in-class (for now) packaging, while committing to continual improvement. Choosing to redefine what beauty can look like (see the ground-breaking paper cartons from James Cropper for luxury fragrance brand Floral Street). Or even having the bravery to tell consumers to use a little less product, a little less often…

    Most importantly, all those little beautiful acts can be woven into a powerful brand story to appeal to those consumers crying out to not act ugly through their beauty consumption. Perhaps Terracycle’s new Loop system—in which beauty brands from the mass Pantene to the prestige REN are delivered to the door in durable, refillable containers, will upturn entirely how we buy consumables in the long-run. But what’s clear is daily disruption, not overnight perfection, is the name of the game. BP

    About the Author

    Nick Vaus is a partner and creative director, at Free the Birds, a London-based independent branding, design and communications agency. Now 21 years old, its clients include Coty, P&G, Bayer, Lindt and Nestlé. 
    Related Searches
    • prestige
    • beautypackaging
    • beautypackaging.com
    • design
    Suggested For You
    Sustainable  Packaging: Why ‘Green’ Is on  Everyone’s Lips  Sustainable Packaging: Why ‘Green’ Is on Everyone’s Lips
    MakeUp in Paris Celebrates 10 Years MakeUp in Paris Celebrates 10 Years
    Weleda Launches New Skincare Line in the U.S. Weleda Launches New Skincare Line in the U.S.
    MAC Is Launching The Disney Aladdin Collection MAC Is Launching The Disney Aladdin Collection
    Claire Claire's Stores Voluntarily Recalls Cosmetics
    Avon Celebrates International Women Avon Celebrates International Women's Day
    Elizabeth Arden Gets Reese Witherspoon To Sign A Lipstick Elizabeth Arden Gets Reese Witherspoon To Sign A Lipstick
    U.S. Prestige Beauty Industry Sales Grow U.S. Prestige Beauty Industry Sales Grow
    MERó Creates Instagramable Packaging Design MERó Creates Instagramable Packaging Design
    Odore Announces Strategic Partnership with Aptar Odore Announces Strategic Partnership with Aptar
    Video: Experts Explain Loop -- A Reboot of the Milkman Video: Experts Explain Loop -- A Reboot of the Milkman
    A Look at Loop’s First Partner Brands — in Beautiful, Refillable Packaging A Look at Loop’s First Partner Brands — in Beautiful, Refillable Packaging
    P&G Introduces Reusable, Refillable Packaging for 11 Brands P&G Introduces Reusable, Refillable Packaging for 11 Brands
    Avon Products Reveals Its Restructuring Plan Avon Products Reveals Its Restructuring Plan
    Cosmetic Executive Women Celebrates 65 Years Cosmetic Executive Women Celebrates 65 Years

    Related Features

    • Bottles/Jars | Brush Fibers | Caps/Closures | Cartons/Boxes | Cosmetics | Eco-friendly | Eco-friendly | Package Development | Paper | Paper/Board | Personal Care | PET | Plastics | Stock Pkg | Sustainable Pkg/Practices | Tubes | Turnkey
      Sustainable  Packaging: Why ‘Green’ Is on  Everyone’s Lips

      Sustainable Packaging: Why ‘Green’ Is on Everyone’s Lips

      ...
      Jamie Matusow, Editor-in-Chief 04.30.19

    • Cosmetics | Skin Care/Sun Care
      MakeUp in Paris Celebrates 10 Years

      MakeUp in Paris Celebrates 10 Years

      The show marks a milestone anniversary on June 20th and 21st.
      Marie Redding , Senior Editor 04.30.19

    • Eco-friendly | Skin Care/Sun Care
      Weleda Launches New Skincare Line in the U.S.

      Weleda Launches New Skincare Line in the U.S.

      Ensures that packaging can be recyclable through TerraCycle
      04.04.19


    • Compacts | Cosmetics | Lipstick packages
      MAC Is Launching The Disney Aladdin Collection

      MAC Is Launching The Disney Aladdin Collection

      The beauty brand's latest collaboration promotes Disney's live-action adaptation of Aladdin, in theaters May 24th.
      03.28.19

    • Cosmetics
      Claire

      Claire's Stores Voluntarily Recalls Cosmetics

      Three makeup products, on sale since 2016, tested positive for asbestos and were pulled from shelves.
      03.13.19

    Loading, Please Wait..
    Trending
    • Ranking The Top 50 Cosmetic Companies
    • MAC Revamps 'Back To MAC' Recycling Program
    • Top 20 Most Successful Celebrity Beauty Brands Of 2023—Ranked By Cosmetify
    • WSGN & Coloro Name Apricot Crush As Color Of The Year 2024
    • How Robots & Artificial Intelligence Are Transforming Unilever's Material Innovation Factory
    Breaking News
    • How Robots & Artificial Intelligence are Transforming Unilever's Material Innovation Factory
    • Top 10 Most Popular Hair Care Brands in the U.S.—Ranked by Searches
    • Aloette Cosmetics Launches Daily Mineral Shield Sunscreen
    • Lady Gaga Talks About Haus Labs' UK Debut
    • Bésame Cosmetics Supports Military Families for Memorial Day
    View Breaking News >
    CURRENT ISSUE

    April/May 2023

    • Cosmetic Packaging: Suppliers Meet the Rise in Eco-Awareness
    • Applicators & Brushes Evolve to Meet Consumer Preferences
    • Capturing the Shiny Allure of Luxe
    • Beauty Execs Talk ‘Sustainable Packaging 2023’ & Beyond
    • The DNA of Sustainable Packaging at Aveda
    • Sustainable Packaging at MakeUp In and Luxe Pack Los Angeles
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification
    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion
    Verdure Sciences’ Boswellia Ingredient Receives USP Verification
    Coatings World

    Latest Breaking News From Coatings World

    OQ Chemicals Launches Cost-Cutting Program and Organizational Realignment in Germany
    BASF Strengthens R&D with More Powerful Supercomputer
    Safic-Alcan Expands its Presence in Africa with the Launch of Safic-Alcan East Africa in Kenya
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Vascular Surgeon Imprisoned and Fined for Decade-Long Healthcare Fraud
    Remote Monitoring, Digital Health Help Advance Wound Care Treatment
    MLM Biologics Developing Wound Infection Prevention Device for Military
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Catalent Adds New Cryogenic Capabilities at Japanese Facility
    Lifecore Biomedical Enters into $150M New Financing Deal
    WuXi Biologics Receives 2023 ISPE Facility of the Year Award
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    How Robots & Artificial Intelligence are Transforming Unilever's Material Innovation Factory
    Top 10 Most Popular Hair Care Brands in the U.S.—Ranked by Searches
    Aloette Cosmetics Launches Daily Mineral Shield Sunscreen
    Happi

    Latest Breaking News From Happi

    BBW’s Fabric Softener Launch, Ameon’s New Ambassador
    Mielle Organics Taps Angel Reese as New Ambassador
    Winnie Harlow’s Cay Skin Launches Isle Nourishing Body Mist SPF 50
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: INX Digital, Mexar and hubergroup Top This Week’s Stories
    Richnerstutz AG Acquires an EFI VUTEk Q5r Superwide Roll-to-Roll Printer
    BASF Strengthens Its R&D with More Powerful Supercomputer
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Sun Chemical releases Spring 2023 Regulatory Newsletter
    Tageos unveils new RAIN RFID inlays
    Sandon Global joins FINAT
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: Corman, Tosama Develop Biodegradable Plastic Tampon Applicator, Trevira Changes Name
    Suominen Appoints SVP, Transformation Management Office
    Minnesota Signs PFAS Ban in Consumer Products
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    AlloSource Launches AlloMend Duo Acellular Dermal Matrix
    TendoNova Inks Partnership With AcCELLerated Biologics
    Stryker Achieves First Surgeries Using Q Guidance System with Cranial Guidance Software
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: Smart Skis, Universal Display Top This Week’s Stories
    Wiliot Appoints Antony Yousefian as VP of Climate & Circularity
    HID Unveils Eco-friendly Bamboo Access Cards

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login