The yearly results are in! And Beauty Packaging is proud to announce that both our print publication and website are experiencing healthy double-digit growth.
In 2018, BeautyPackaging.com received a record 779,465 visits—up 47.93% over the previous year. In addition, page views reached 1,959,790—up 30.90%.
(In 2017, Beauty Packaging recorded 526,915 visits and 1,497,178 page views over the annual period.)
Now in its 24th year, Beauty Packaging—the only vertical media platform for the cosmetics and fragrance packaging industry—features an 8-times-a-year print publication; a website with exclusive breaking news, online exclusives, experts’ views and videos, in addition to full archived print information; vibrant social media involvement; a weekly newsletter (free subscription here); digital edition and more.
All of these elements add up to the most comprehensive coverage—and serve as an industry resource for all.
Specific website interest in January/February focused on special staff-written packaging features on The Packaging Team at tarte; Stock for Customization; Design Trends for Lipsticks & Mascaras; and show coverage of Cosmoprof Asia.
Contributed articles from Industry Experts included viewpoints from Larissa Jensen (The NPD Group) and Priyanka Bagde (senior analyst at Euromonitor International).
A breaking news story on Marie Osmond’s partnership in a beauty brand spiked to an astronomical 17,500+ impressions.
Viewership of our videos, including recent interviews at NJPEC, is at an all-time high, as is our “Live from Shows Growth.” Video page views were up 25% compared to the same time last year.
In addition, our annual report on the Top 20 Global Beauty Companies draws constant and strong interest throughout the year, as do our annual industry references: Beauty Packaging’s Corporate Profiles in the March issue, and International Buyers’ Guide.
Beauty Packaging communicates with over 70,000 Unique Beauty Professionals on a monthly basis. Our print magazine has a circulation of 10,300. Our digital community consists of our weekly newsletter sent to over 16,300 opt-in recipients. Our website receives over 42,300 unique visitors a month. The Beauty Packaging app & digital edition reach 8,100 subscribers. Our social media members and followers total 15,400.
Beauty Packaging appreciates your readership and your patronage!
Please let us know of any comments or requests going forward.
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* Publishers own data provided by Google Analytics, IBM Marketing Cloud, LinkedIn, Twitter, Facebook, Omeda, Verify, Apple, Google and Amazon.