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    Breaking News

    Beauty Packaging Magazine Reveals Record-Breaking Annual Website Traffic

    Jan-Dec 2018 visits rise nearly 48% over same period in 2017.

    Beauty Packaging Magazine Reveals Record-Breaking Annual Website Traffic
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    • NJPEC: It’s Fragrance Gold for Jansy
    01.30.19

    The yearly results are in! And Beauty Packaging is proud to announce that both our print publication and website are experiencing healthy double-digit growth.
     
    In 2018, BeautyPackaging.com received a record 779,465 visits—up 47.93% over the previous year. In addition, page views reached 1,959,790—up 30.90%.
     
    (In 2017, Beauty Packaging recorded 526,915 visits and 1,497,178 page views over the annual period.)
     
    Now in its 24th year, Beauty Packaging—the only vertical media platform for the cosmetics and fragrance packaging industry—features an 8-times-a-year print publication; a website with exclusive breaking news, online exclusives, experts’ views and videos, in addition to full archived print information; vibrant social media involvement; a weekly newsletter (free subscription here); digital edition and more.
     
    All of these elements add up to the most comprehensive coverage—and serve as an industry resource for all.
     
    Specific website interest in January/February focused on special staff-written packaging features on The Packaging Team at tarte; Stock for Customization; Design Trends for Lipsticks & Mascaras; and show coverage of Cosmoprof Asia.
     
    Contributed articles from Industry Experts included viewpoints from Larissa Jensen (The NPD Group) and Priyanka Bagde (senior analyst at Euromonitor International).
     
    A breaking news story on Marie Osmond’s partnership in a beauty brand spiked to an astronomical 17,500+ impressions.
     
    Viewership of our videos, including recent interviews at NJPEC, is at an all-time high, as is our “Live from Shows Growth.” Video page views were up 25% compared to the same time last year.
     
    In addition, our annual report on the Top 20 Global Beauty Companies draws constant and strong interest throughout the year, as do our annual industry references: Beauty Packaging’s Corporate Profiles in the March issue, and International Buyers’ Guide.
     
    Beauty Packaging communicates with over 70,000 Unique Beauty Professionals on a monthly basis. Our print magazine has a circulation of 10,300. Our digital community consists of our weekly newsletter sent to over 16,300 opt-in recipients. Our website receives over 42,300 unique visitors a month. The Beauty Packaging app & digital edition reach 8,100 subscribers. Our social media members and followers total 15,400.
     
    Beauty Packaging appreciates your readership and your patronage!

    Please let us know of any comments or requests going forward.

    Contact Us Here 

    • Jay Gorga, Publisher  

    • Jamie Matusow, Editor-in-Chief  

    • Marie Redding, Senior Editor  
     
    * Publishers own data provided by Google Analytics, IBM Marketing Cloud, LinkedIn, Twitter, Facebook, Omeda, Verify, Apple, Google and Amazon.  
     
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    • Ulta Beauty Opens in Herald Square

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      Marie Redding, Senior Editor 03.05.21

    • Cosmetics
      Elizabeth Arden Taps Sui He as Global Brand Ambassador

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    • Natura &Co Outperforms the Global Market in Q4 2020

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    • Hair Care
      Global Hair Color Market Forecasted to Grow

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    • Cosmetics
      Estée Lauder Establishes Equity and Engagement Center of Excellence

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      Comes in the right size to hold all of your color cosmetics.
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    • L

      L'Oreal On How It Will Shape Beauty's Future at Today's Transparency Summit

      Speakers at the L'Oreal Transparency Summit explained how to meet consumers' needs after the pandemic—and what L'Oreal will focus on for the future.
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    • C.O. Bigelow Earns Praise as NYC

      C.O. Bigelow Earns Praise as NYC's Oldest Family-Run Apothecary

      The father-and-son team won a NYS Empire Award for staying open during the pandemic.
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      Ulta Beauty Launches Reusable Packaging in Partnership with Loop

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      Provides consumers with a sustainable solution that is simple and convenient.
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    • BizBash Names Unfiltered Experience ‘People

      BizBash Names Unfiltered Experience ‘People's Choice: Best Influencer Event’

      Founded by Daniela Ciocan, the event focuses on the DTC business model, and social influencers.
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    • P&G Makes Progress Toward Packaging Circularity in Europe

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    • It's International Women's Day—But What Does That Mean?
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    CURRENT ISSUE

    March 2021

    • Packaging’s ‘Tall Order’ for Reviving Color Cosmetics
    • Creating Packaging To Safeguard a More Hygienic User Experience
    • 'Dispensing Beauty': Dispensers for Greater Functionality
    • View More >

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