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    Features

    The Instagram Factor

    Today's consumers often rely on a single image to make a purchasing decision about a product they’ve glimpsed on social media.

    The Instagram Factor
    Viva recently launched the eye-catching, innovative and sustainable Dream State tube with Pacifica. On the back, it says the tube is made with 50% recycled plastic.
    The Instagram Factor
    Viva recently launched the eye-catching, innovative and sustainable Dream State tube with Pacifica. On the back, it says the tube is made with 50% recycled plastic.
    The Instagram Factor
    The packaging for Smashbox Always On Liquid Eyeliner was inspired by a calligraphy pen.
    The Instagram Factor
    Benefit’s Brow Contour Pro features four settings—to fill, define and highlight.
    The Instagram Factor
    The 50ml Lost Cherry fragrance bottle that Verescence manufactured for Tom Ford Beauty ticks all the boxes for innovation and for being Instagram-able.
    The Instagram Factor
    Metapack created a refillable pendant fragrance roll-on holder that is a real piece of fashion jewelry.
    The Instagram Factor
    The Oval Clear Drop from Yonwoo/PKG was developed to give their existing dropper tube a more luxurious look.
    The Instagram Factor
    One of TNT’s latest innovations is R2AD, a patented massaging, removable and rotatable 360° metal ball applicator, combined with an airless refill. The design is part of a sustainable development approach.
    The Instagram Factor
    HCT Group worked with Hourglass to help design their Veil Translucent Setting Powder. The main innovation part of this design is the sifter.
    The Instagram Factor
    Virospack worked with Too Faced Cosmetics on their Unicorn Tears package. The dropper is made with standard components and decorated and assembled in a totally customized way.
    The Instagram Factor
    Skinny Jeans Squeeze, from World Wide Packaging, was designed and engineered to dispense various types of products, all in a package that can easily slip in the back pocket of your jeans.
    The Instagram Factor
    Sophie Maxwell, Futures Director, Pearlfisher
    The Instagram Factor
    K-Beauty brand Kaja created what it calls “bite-sized beauty packed with Korean innovation that once you experience, you’ll want to share.”
    The Instagram Factor
    Charlotte Tilbury’s Magic Away Liquid Concealer is a custom solution package designed by Quadpack.
    The Instagram Factor
    HCP says their Glitter Storm compacts link to key trends such as interactive packaging and glitter.
    The Instagram Factor
    The Water-Drop series from Elcos is plastic, but looks like glass.
    The Instagram Factor
    Mylan Nguyen, senior analyst, Euromonitor International
    The Instagram Factor
    Exclusive to ICS, Bio Form is a 100% biodegradable, 100% natural food-based material that can be used to create custom injected-molded primary packaging such as compacts and palettes, as well as secondary packaging.
    The Instagram Factor
    Axiology’s packaging is classy, it’s organic, vegan and cruelty-free—but its mission doesn’t stop there.
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    Jamie Matusow, Editor-in-Chief12.13.18

    It’s unlikely that rocker Rod Stewart would have envisioned back in 1971 just how much the title of his hit song “Every Picture Tells a Story” would resonate with today’s consumers, many of whom rely on a single image to make a purchasing decision or seek more information about a product they’ve glimpsed on social media.

    Never has a first impression been more important when it comes to retail success—or sharing something cool on a social feed—and brands and suppliers are increasingly keeping this in mind when innovating products and packaging. A great visual can make a consumer want a product before they even know what’s inside.

    Many cosmetic industry suppliers say the importance of visuals and the influence of social media are changing the whole packaging design and development process.

    Bruno Lebeault, marketing director, North America, Viva, says Instagram is more and more influential, “especially for Indie brands where any influential blogger can launch a new product &lsqu

    Continue reading this story and get 24/7 access to Beauty Packaging for FREE


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    • Bottles/Jars | Dispensers | Package Development | PCR | Personal Care | Plastics | Skin Care/Sun Care | Sustainable Pkg/Practices
      Key Packaging Trends and Innovations in Beauty and Personal Care

      Key Packaging Trends and Innovations in Beauty and Personal Care

      Lifestyle changes increasingly influence product needs and formats.
      Mylan Nguyen, Senior analyst, Euromonitor International 11.01.18

    • Airless | Applicators | Brushes | Cartons/Boxes | Compacts | Cosmetics | Fragrances | Lipstick packages | Package Development | Printing | Printing/Decorating | Pumps | Skin Care/Sun Care | Stock Pkg | Turnkey
      Turnkey’s the Thing at MakeUp in NewYork

      Turnkey’s the Thing at MakeUp in NewYork

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