Lime Crime has a new blush collection, in colorful compacts.
The brand's new Softwear Blush line features a cream-to-powder blush formula that delivers weightless color, in two finishes -- Matte or Glow.
To apply, double-tap over cheeks with fingers or a blush brush for blendable, buildable color. Never oily or sticky like traditional liquid or gel blush, these long-lasting cream-to-powder blushes add a pop of color/highlight without blocking skin's natural radiance.
The launch marks the brand's entry into the blush category with shades that pop on all skin tones.
There are twelve matte blush shades and six glow shades that can be worn alone or blended for added dimension and shine.
The line is certified cruelty-free and vegan by both PETA and Leaping Bunny.