Amorepacific is partnering with Sephora to launch its hydration-focused K-beauty brand, Laneige, in more than 800 stores across Europe.
Laneige will be available in 18 markets, including France, Russia, Spain, Italy, Poland, and Germany, exclusively at Sephora.
The launch marks the first major Amorepacific brand to launch outside of Korea since 2002, and it's the company's second international launch in its history. Previously, Amorepacific's European business included its luxury fragrance brand Goutal Paris which the company acquired in 2011. In 2017, Amorepacific launched its luxury skincare brand Sulwhasoo in Europe exclusively through the Paris Galeries Lafayette -- and it was the first Korean skincare brand to open an exclusive online store there.
Laneige's European launch includes the brand's global best sellers, such as Water Bank Moisture Cream, and the Water Sleeping Mask, which is so popular one is sold every 11 seconds around the world.
Thierry Maman, general manager, Amorepacific Europe, says, "Amorepacific is thrilled to have Sephora as the exclusive retail partner for Laneige. Through this partnership we will finally share this trusted Asian brand with European customers – the simple yet effective, immediate hydration for healthy skin."
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