With its diverse exhibition spectrum oriented toward the entire value chain, CosmeticBusiness covers the entire spectrum for the development and marketing of cosmetic products—from ingredients to production and packaging. At the trade fair in Munich, cosmetic manufacturers can find everything they might need for their future cosmetic products under one roof.
CosmeticBusiness also serves as a platform for brands as well as private label brands with a more diverse product portfolio to exchange ideas with partners about implementing complete product concepts or expanding their cosmetic series. Every fifth exhibitor is a private label producer or contract manufacturer presenting its full-service capabilities. Their entire product range is on display—from skin care to color cosmetics, personal care and perfume.
CosmeticBusiness is becoming more and more international, according to the organizers, with 42% of exhibitors coming from outside Germany, up from 38% the year before. Companies from 23 countries are registered (compared to 19 countries last year). Japanese companies, for example, will be exhibiting for the first time in 2019. Most international exhibitors are from France, Italy, Poland, the Netherlands and Switzerland.
"The booked exhibition space again surpasses that of the last trade fair and the international presence continues to rise, which illustrates how positively CosmeticBusiness is perceived and valued in the industry," says Markus Geisenberger, chief executive officer of Leipziger Messe. He adds: "Our trade fair is the most important source of inspiration for cosmetics companies and their suppliers in the German-speaking area again this year."
As a driving force for the industry, the trade fair offers a comprehensive overview of the latest developments in the cosmetics supplying industry. "At CosmeticBusiness, visitors will find a wealth of information about ground-breaking industry trends and innovations – both at the exhibition and in the accompanying conference program. A trade fair visit offers the unique opportunity to transform trends into concrete, successful products and thus launch ideas for the cosmetics market of the future," says project director Ivonne Simons.
Decorative cosmetics are increasingly in demand at CosmeticBusiness: In 2018, one in five visitors said they were looking for decorative cosmetics solutions at the trade fair. The exhibition section Color Cosmetics, which was created last year, proved very popular.
New: Sustainability and Innovation Routes
Innovations will once again be introduced at this year’s CosmeticBusiness and the trade fair itself will be developed further. In order to give sustainability and innovation more of a presence at the industry event, special routes will be set up that promise participating exhibitors a strong draw and make it easier for visitors to find their way around the halls.
Around 60% of visitors to CosmeticBusiness are looking specifically for ecological and sustainable products and services. That is why the "Green Route" will be launched for the first time this year. It is open to exhibitors who offer products or services that help their customers make the market even more sustainable, resource-saving or environmentally friendly. This could involve, for example, the use of renewable raw materials, waste reduction or increased energy efficiency.
The "Innovation Route" is directed toward exhibitors presenting new products in the special Spotlight show. The special show and the route will focus on innovative products that were launched no more than six months ago as of their CosmeticBusiness presentation date. Visitors can use the online exhibitor directory and the on-site trade fair guide to track the recommended topics.