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    Breaking News

    Eye-Popping Packaging for Kat Von D’s New Collection

    The Lolita Collection is 100% vegan, cruelty-free—and stunning.

    Eye-Popping Packaging for Kat Von D’s New Collection
    12.11.18
    Kat Von D Beauty has released the Lolita Capsule Collection, three new ways to wear the brand's most popular and best-selling shade ever. The collection features an eyeshadow palette, liquid eyeliner and liquid lipstick that can be worn alone or together to create the ultimate monochromatic look. According to the brand, a Lolita shade is sold once every minute around the world.
     
    Additionally, the brand says “the original Everlasting Liquid Lipstick in Lolita sparked a frenzy in 2015, becoming an instant favorite for its beautiful balance of undertones that make this iconic chestnut rose shade a universal neutral uniquely flattering on any complexion.”
     
    The eight high-pigment, blendable matte shades in the Lolita Eyeshadow Palette ($39)—from "Besitos" (little kisses) to "Corazón" (heart)—were inspired by Lolita's rosy tones, with each shade name reflecting the brand's Latin heritage. The palette also contains the original Lolita eyeshadow, which sold out in just a few hours when it debuted as a single shade.
     
    Everlasting Glimmer Veil Liquid Lipstick in Lolita ($22) is a “rich, glimmery-not-gritty formula” that combines the same long-wear, weightless innovation behind Everlasting Liquid Lipstick with a multi-dimensional liquid-crystal glitter finish, available for the first time in the chestnut rose Lolita shade. 
     
    Ink Well Long-Wear Matte Eyeliner in Lolita ($20) is Kat Von D Beauty's most matte, “bulletproof” eyeliner, now available in Lolita. Ink Well's formula offers 24-hour wear and waterproof, transfer-proof, and smudge-proof performance that's ultra-precise with 1-swipe opacity.
     
    Kat Von D Beauty's passion for animals means that all products are 100% Cruelty Free Forever. The Kat Von D Beauty Lolita Collection is 100% vegan
     
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