• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Paper Packaging on the Rise: Aesthetically Pleasing, Innovative and Eco-Friendly

    Why Airless Is the Answer for Packaging ‘Clean’ Formulas

    Love Grows for Tubes—for Hair Care, Skincare & Makeup

    Cosmoprof Bologna Review: A Bounty of Beauty

    The DNA of Sustainable Packaging at Aveda
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Beiersdorf Shares Progress of Its Sustainability Agenda

    Estée Lauder Announces Second Edition of Beauty&You Brand Incubator Program

    GetHarley Raises $52 Million in Latest Funding Round

    Refillable Skincare Products Face Hurdles Despite Growing Sustainability Awareness

    La Roche-Posay Introduces Niacinamide 10 Serum
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Paper Packaging on the Rise: Aesthetically Pleasing, Innovative and Eco-Friendly

    Why Airless Is the Answer for Packaging ‘Clean’ Formulas

    Love Grows for Tubes—for Hair Care, Skincare & Makeup

    Kate Spade Patterns Adorn Clinique's Packaging

    Albéa
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Beiersdorf Shares Progress of Its Sustainability Agenda

    Paper Packaging on the Rise: Aesthetically Pleasing, Innovative and Eco-Friendly

    Why Airless Is the Answer for Packaging ‘Clean’ Formulas

    Estée Lauder Announces Second Edition of Beauty&You Brand Incubator Program

    GetHarley Raises $52 Million in Latest Funding Round
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Paper Packaging on the Rise: Aesthetically Pleasing, Innovative and Eco-Friendly

    Aluminum Packaging for Cosmetics: Pros, Cons & Insights

    Metal & Metallized Packaging Shines in Our Latest Feature

    Beauty Brand Packaging Execs Share Sustainability Strategies

    The DNA of Sustainable Packaging at Aveda
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Why Airless Is the Answer for Packaging ‘Clean’ Formulas

    Love Grows for Tubes—for Hair Care, Skincare & Makeup

    Kate Spade Patterns Adorn Clinique's Packaging

    Packaging Insights from Apogee Development and Batallure Beauty

    Grove Collaborative's Sustainability Report Reveals New Plastic-Free Initiatives
    Top 20 Companies
    Natura Cosméticos S.A.

    Johnson & Johnson

    Coty

    Revlon

    Amway
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Accupac

    Premium Labels & Packaging Solutions

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    BIG SKY PACKAGING

    Richmond Containers CTP Ltd
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof NA Celebrates Its 20th Edition

    Packaging Insights from Apogee Development and Batallure Beauty

    MakeUp in Paris Opens on June 14th—Here's a Sneak Peek

    An Indie Beauty Focus at NYSCC Suppliers’ Day 2023

    Perfect Corp.To Reveal Latest Beauty Tech Tools at Viva Technology 2023
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
      • eBook
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    An American Horror Story Makeup Artist, On Products & Packaging

    Kerry Herta talks about the products she uses, and what she likes about the packaging.

    An American Horror Story Makeup Artist, On Products & Packaging
    American Horror Story Apocalypse ad, courtesy of FX; Makeup artist Kerry Herta creating the look for the promotional campaign.
    An American Horror Story Makeup Artist, On Products & Packaging
    Ceremiracle First Light The Serum; LaTweez lighted tweezers; Kat Von D Everlasting Liquid Lipstick in Roxy; Kat Von D White Out Super Brow Pomade (top); Veil Cosmetics AutoMatte; Veil Cosmetics Sunset Skin Foundation
    10.31.18

    Makeup artists often use a wide variety of tools and products from both consumer and professional brands, and some become favorite go-to items on shoots. Just like packaging influences consumer purchases, pro makeup artists often like a specific product based on its package — and whether or not it makes the product easier to use on the job.

    Kerry Herta, a makeup artist and founder of Colour Box Makeup Studios where she is an instructor, created the look shown above for American Horror Story’s Apocalypse campaign. She tells us which products she used — and which types of packaging she appreciates when she’s on set. (Click to the second photo above to see some of the products used to create the look for the television show’s ad.)

    During the shoot for the campaign photo above, Herta prepped the model’s skin using Koh Gen Do’s Spa Cleansing Water, Ceramiracle’s First Light The Serum, and Veil Cosmetics Sunset Light Primer. Herta says she appreciates glass packaging, which Ceramiracles uses for its serums. “The clear glass dropper is perfect for seeing exactly how much product you are about to use,” she says.

    Herta applied Veil Cosmetics Sunset Skin Foundation along with the brand’s new AutoMatte, a mattifying touch-up base. “Not only is Veil’s new AutoMatte amazing, but I love the small flat sponge that it comes with. It works well for working the product into the skin.”

    To create the painted side of the face, Herta chose Kat Von D Beauty’s Lock-It Foundation, followed by European Body Arts Endura Pro Airbrush Paint to create a pale opaque look. A smoky eye was achieved using Rituel De Fille’s Ash and Ember Eye Soot in Obsidian, along with purple’s from Viseart’s #08 Editorial palette.

    On the brows, Herta brushed in Kat Von D Beauty White Out Super Brow Pomade. Herta also applied Mademoiselle’s silk lashes with LaTweez lighted tweezers — then whitened them up using Kat von D’s White Out again. “Good tweezers are essential — and these from LaTweez are perfectly shaped for precision,” says Herta. She adds, “I love that they come with a case, which keeps them in alignment. And the light is fantastic for finding the tiniest stray hairs.”

    The purple side of the lips is Kat Von D Everlasting Liquid Lipstick in Roxy, while the white side is the brand’s Studded Kiss White Out Crème Mixer. Lose the Halo Lip Concealer by Sigma Beauty was also used, to help prevent feathering. 

    Herta is an instructor at Colour Box Makeup Studios. She led a team that won a Make-Up Artists and Hair Stylists Guild award earlier this year for their work on American Horror Story’s Cult campaign.

    Photo above: (1) American Horror Story Apocalypse, courtesy of FX; Kerry Herta creating the look.

    Second photo in the slider above: Ceremiracle First Light The Serum; LaTweez lighted tweezers; Kat Von D Everlasting Liquid Lipstick in Roxy; Kat Von D White Out Super Brow Pomade (top); Veil Cosmetics AutoMatte; Veil Cosmetics Sunset Skin Foundation
    Related Searches
    • cosmetics
    • essential
    • Glass
    • eye
    Suggested For You
    Qosmedix Qosmedix
    The Changing Face of Men’s Personal Care The Changing Face of Men’s Personal Care
    Bésame Cosmetics Luxe and Glamour, Now Via Refillables Bésame Cosmetics Luxe and Glamour, Now Via Refillables
    Brand Naming: Getting It Socially Correct Brand Naming: Getting It Socially Correct
    7. LVMH 7. LVMH
    Say Goodbye to Shine with Veil Cosmetics’ AutoMatte Say Goodbye to Shine with Veil Cosmetics’ AutoMatte
    Celebrity Makeup Artist Reveals Rokael Beauty Celebrity Makeup Artist Reveals Rokael Beauty's New Logo
    NYX Aims To Teach Consumers To Master Makeup Techniques NYX Aims To Teach Consumers To Master Makeup Techniques
    What’s Trending  in Sampling? What’s Trending in Sampling?
    The Incredible Terrible Power of Personality Brands The Incredible Terrible Power of Personality Brands
    First-Time Exhibitors Sign On for MakeUp in NewYork First-Time Exhibitors Sign On for MakeUp in NewYork
    L L'Oréal Teams Up To Launch Colorlab by Watsons in China
    11 Dazzling Eyeshadow Palettes 11 Dazzling Eyeshadow Palettes
    Glamsquad Acquires Veluxe Glamsquad Acquires Veluxe
    Kat Von D Named as Honoree for the 2018 Latino Spirit Awards Kat Von D Named as Honoree for the 2018 Latino Spirit Awards

    Related Buyers Guide Companies

    • Qosmedix

      Qosmedix

      Qosmedix is an ISO 9001, ISO 14001 certified global supplier to the cosmetic, skin care, spa and salon industries.
      Sari Sternschein, President 05.18.23

    • Personal Care
      The Changing Face of Men’s Personal Care

      The Changing Face of Men’s Personal Care

      What we can look forward to seeing in this booming market.
      Elle Morris, Senior Global Strategy Consultant for Marks 07.23.21

    • Bésame Cosmetics Luxe and Glamour, Now Via Refillables

      Bésame Cosmetics Luxe and Glamour, Now Via Refillables

      Some of the brand’s latest products highlight long lifespans and less waste—and are ‘packaged to be displayed proudly.’
      Jamie Matusow, Editor-in-Chief 05.26.21


    • Cosmetics
      Brand Naming: Getting It Socially Correct

      Brand Naming: Getting It Socially Correct

      Navigate anti-racism and other insensitivities -- follow these 4 steps to choose a name for your product or brand that won't cause a controversy.
      Grant Polachek 10.01.20

    • 7. LVMH

      7. LVMH

      ...
      Jamie Matusow, with Joanna Cosgrove 11.01.19

    Loading, Please Wait..
    Trending
    • Ranking The Top 50 Cosmetic Companies
    • MAC Revamps 'Back To MAC' Recycling Program
    • WSGN & Coloro Name Apricot Crush As Color Of The Year 2024
    • Top 20 Most Successful Celebrity Beauty Brands Of 2023—Ranked By Cosmetify
    • Christina Aguilera Helps SexyHair Celebrate 25 Years
    Breaking News
    • Boots CFO Michael Snape Resigns
    • Beiersdorf Shares Progress of Its Sustainability Agenda
    • Estée Lauder Announces Second Edition of Beauty&You Brand Incubator Program
    • GetHarley Raises $52 Million in Latest Funding Round
    • Refillable Skincare Products Face Hurdles Despite Growing Sustainability Awareness
    View Breaking News >
    CURRENT ISSUE

    June 2023

    • Paper-Based Packaging Is Having a Major Moment
    • Why Airless Is the Answer for Packaging ‘Clean’ Formulas
    • Eco-Friendly Tubes for Haircare, Makeup, Skincare & More
    • Cosmoprof Bologna Show Review 2023
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Reproductive Factors, Menopause Play Understated Role in Heart Health Risk
    Verdure Sciences Earns NSF/ANSI 455-2 Dietary Supplement GMP Certification
    Sempera Organics and Alkemist Labs Announce Partnership for Mushroom Testing
    Coatings World

    Latest Breaking News From Coatings World

    Sandrine Garnier Joins ChemQuest as a Director
    Greenbuild Announces 2023 Keynote Speaker
    PPG’s New Paint for a New Start Initiative to Beautify Schools Worldwide with Colorful Makeovers
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Olympus Releases Next-Gen ESG-410 Electrosurgical Generator
    NICO Corporation Touts Positive ENRICH Trial Results
    Study Reveals Graphene-Based Biosensors' Potential in Detecting Critical Biomarker
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Qosina, Carolina Components Partner to Market Bioprocess Components
    Astellas, KateTx Enter Exclusive License Agreement to Develop KT430
    Telix Opens $21.2M European Radiopharmaceutical Production Facility
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Boots CFO Michael Snape Resigns
    Beiersdorf Shares Progress of Its Sustainability Agenda
    Estée Lauder Announces Second Edition of Beauty&You Brand Incubator Program
    Happi

    Latest Breaking News From Happi

    FDA Sends Warning Letter To Maker of Mr. Lulu Sunscreen Drops
    Enhanced Sustainable Nivea Sun and Lip Care Products
    Lysol’s New Mobile Science Center Will Visit Youth Sporting Events to Educate Families on Good Laundry Habits
    Ink World

    Latest Breaking News From Ink World

    SICPA Inaugurates Its unlimitrust Campus
    Siegwerk’s Center of Excellence in France Receives Facelift
    Epson announces MakeTheSwitch Campaign
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Gallus to celebrate 100 years, opening new Gallus Experience Center
    Mark Andy holds successful Low Migration Workshop
    Ryback & Ryback Consulting launches Machinery division
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Terra Baby Diapers, Wipes Launch in U.S. and Canada
    The Honest Company to Exit Europe, Asia
    TechnoPlants to Exhibit at ITMA
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Osso VR Launches Virtual Reality Training Program
    Catalyst OrthoScience Names Mark Quick as CFO
    European Regulators Approve Amber Implants' VCFix Spinal System Study
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Sensormatic Unveils Sensormatic Synergy Media Display
    ams OSRAM Receives the German Innovation Award
    ASSA ABLOY Receives Clearance from Mexico for HHI Acquisition

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login