Marie Redding, Senior Editor11.01.18
Skincare sales soared past makeup for the first time in four years, NPD reported in January, earning the title, “fastest-growing category in the U.S. prestige beauty market”—after rising by 9% to reach a total of $5.6 billion in sales in 2017, and the category shows continued growth this year. Year-to-date through May 2018, skincare sales grew by 13%, according to NPD Group’s report, U.S. Prestige Beauty Total Measured Market, January-May 2018.
The types of skincare products that are contributing the most dollars gained this year, so far, by segment, are facial moisturizers, age “specialty” products, and eye treatments. Last year’s stand-out skincare products included masks, which grew by 32%; facial exfoliators, up 12%; and cleansers, up 6%.
There is an abundance of new skincare bran
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