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    Breaking News

    African Pride Launches Moisture Miracle Collection

    Bottles and jars are paired with gold caps and closures.

    African Pride Launches Moisture Miracle Collection
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    05.16.18

    African Pride has launched a new collection -- Moisture Miracle. The line includes eight natural products, formulated to keep kinky, coily textures moisturized, healthy and manageable. The products add moisture every step of the washing and styling process. 

    The eight-piece Moisture Miracle collection includes: 
    • Aloe & Coconut Water Detangle & Condition Pre-Shampoo 
    • Honey & Coconut Oil Nourish & Shine Shampoo 
    • Honey, Chocolate & Coconut Oil Nourish & Restore Conditioner 
    • Coconut Milk & Honey Hydrate & Shine Leave-In Conditioner 
    • Coconut Oil & Baobab Oil Hydrate & Strengthen Leave-In Cream 
    • Shea Butter & Flaxseed Oil Moisturize & Define Curling Cream 
    • Moroccan Red Clay & Shea Butter Detox & Soften Heat Activated Masque
    • Strengthen & Protect 5 Essential Oils with Vitamin E.
    Kendria Strong, director of marketing, African Pride, says, "When developing Moisture Miracle, we looked for quality ingredients that replenished, restored and retained a level of moisture that would provide kinky, coily hair textures with more manageability throughout the entire process of washing, styling and maintaining their hair."

    The products include the following ingredients:
    • Moroccan Red Clay, to clarify and improves elasticity 
    • Aloe Vera, to heals and protect against breakage and hair loss 
    • Flax Seed Oil, to define curls and provide natural hold 
    • Coconut Water, to strengthen and restore moisture 
    • Baobab Oil, to restore and strengthen damaged hair, while locking in moisture 
    • Coconut Oil, to condition and hydrate 
    • Cacao Powder, to prevents damage 
    • Coconut Milk, to replenishes moisture, soften, and detangle
    • Honey, to attract and retain moisture while adding shine
    • Shea Butter, to  moisturize, strengthen and protect.

    The line is packaged in plastic bottles and jars that are decorated with labels. The containers are paired with gold caps and closures. 

    Every product in the Moisture Miracle collection is affordably priced, at $4.49. It is available at select Wal-Mart locations and beauty supply stores nationwide. In June, Moisture Miracle will also be available nationwide in Dollar General stores.
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