• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    ADF&PCD Wraps Up in New York

    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork

    Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging

    Low MOQs? No Problem

    Sizing Up the Skincare Market
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Top News
    Verve Medical Cosmetics Celebrates 20 Years

    New Beauty eCommerce Site Launches

    Siloa Expands Patent-Pending Dual-Neck Vial Offerings

    Beiersdorf Strengthens Its Footprint in Korea

    Firmenich Wants You To Smell & Taste the Pantone Color of the Year
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Siloa Expands Patent-Pending Dual-Neck Vial Offerings

    HCP Packaging USA, Inc.

    29 Winners at the NJPEC Package of the Year Awards 2019

    NJPEC Gala To Honor Package of the Year Award Winners

    All the Winners in the 2019 NJPEC Package of the Year Awards
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Siloa Expands Patent-Pending Dual-Neck Vial Offerings

    Beiersdorf Strengthens Its Footprint in Korea

    Firmenich Wants You To Smell & Taste the Pantone Color of the Year

    Henkel's göt2b Partners with DJ Pauly D

    WWP Wins Three NJPEC Awards
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Younique's Next-Gen Fiber Mascara Ships Over 1 MIllion Units

    Schwarzkopf Partners with TerraCycle

    Tom's of Maine Introduces Recyclable Toothpaste Tube

    IPSY Is Launching Its First Brand, Developed In-House

    AR Metallizing Acquires Eurofoil Paper Coating GmbH
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Firmenich Wants You To Smell & Taste the Pantone Color of the Year

    What Gen Z and Millennial Women Look for in Beauty

    Instagram-Ready Innovative Packages

    Jumpstarting the Innovation Process

    29 Winners at the NJPEC Package of the Year Awards 2019
    Top 20 Companies
    Unilever

    Mary Kay

    Coty

    LVMH

    L’Oréal
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    GAR Labs

    Paklab

    Cosmopak USA LLC

    Amber International

    Color Carton Corp.
    Industry Events
    Live From Show
    Exhibitor Showcase
    Webinars

    L'Oréal Paris - And Celebs - Celebrate 14th Annual Women of Worth

    Cosmoprof Asia 2019 Hosts Nearly 3,000 Exhibitors

    ADF&PCD Paris Adds New Features

    Sally Beauty Is Recognized by the Women's Forum of New York

    29 Winners at the NJPEC Package of the Year Awards 2019
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    Make Up For Ever To Launch 124 Eye Shadows

    The collection includes customizable packaging with refillable, magnetic palettes.

    Make Up For Ever To Launch 124 Eye Shadows
    Related CONTENT
    • Apply Now
    • Pixiwoo Founders Win Glamour's Women of the Year Award
    • Pennelli Faro Identifies 4 Applicator Trends
    • KISS Debuts the Gold Series
    • Plackers Phases In New Packaging
    12.01.17

    Make Up For Ever has reinvented its Artist Shadow product line, and created a new collection, with a new name -- Artist Color Shadow. The collection will make its global debut on January 1st, 2018.

    The collection includes 124 vibrant powder eye shadows, with high blendability. There are five unique finishes including matte, metallic, diamond, satin and iridescent. The long-wearing formulas last up to 12 hours. 

    The Artist Color Shadow palette's packaging is a customizable system that includes magnetic casses to hold refill eye shadows and face powders. The refillable cases come in various sizes, which hold between one and 32 different refill colors. 

    To promote the Artist Color Shadow collection, Make Up For Ever created a music video, with the help of Hadrien Federiconi, a DJ known as Feder that specializes in French electro music; and Rankin, a British avant garde photographer. View it here on YouTube.

    So, what's the link between makeup and music? The brand says the collection inspired the music video, Breathe, which is meant to inspire consumers to "vibrate with colors and to create their color mix."

    Feder comments, “I always associate music with colors and emotions, which are at the core of my creative process. I’ve been very inspired by the infinite color range of Artist Color Shadow to create 'Breathe.' I love the concept of creating music inspired by the vibration of colors. I am thrilled to work with Make Up For Ever and to be part of the Tribe.”

    Rankin says, “From the moment I heard Feder’s track 'Breathe,' I wanted to make a film for it," Rankin says. "It’s an immediate dance classic. I love what Make Up For Ever are doing with this type of project. They’re putting the art back into make-up marketing," he adds. 

    Make Up For Ever is encouraging consumers to create their own color mix and share their personalized eye shadow palette on social media using the hashtag, #mycolormix.

    The collection will be available in the brand's stores and at Sephora stores, as well as online.

    Related Searches
    • Packaging
    • target
    • make up for ever
    • french
    Suggested For You
    L L'Oréal Paris Names New Celebrity Spokesperson
    Colgate Optic White Continues Partnership with Latin Grammy Awards Colgate Optic White Continues Partnership with Latin Grammy Awards
    Supporting Indie Brands Supporting Indie Brands
    Kylie Kylie's Fall Makeup Line Looks Inspired By Halloween
    MAC MAC's Snowflake-Inspired Holiday Collection Sparkles
    Packaging’s Role in Launching an Indie Brand Packaging’s Role in Launching an Indie Brand
    Strand Cosmetics Features A Minimalist Range Strand Cosmetics Features A Minimalist Range
    World Wide Packaging Shows New Custom Cosmetic Innovations World Wide Packaging Shows New Custom Cosmetic Innovations
    8th Annual Kiehl 8th Annual Kiehl's LifeRide For amfAR Raises More Than $125k
    MAC Launches MAC Launches 'Little MAC' Travel Range in India
    Consumer Engagement for Beauty Brands in the Digital Age Consumer Engagement for Beauty Brands in the Digital Age
    HiMirror Promotes Its Smart Mirrors at Beautycon LA HiMirror Promotes Its Smart Mirrors at Beautycon LA
    Estée Lauder To Debut Another Limited Edition Makeup Line by Victoria Beckham Estée Lauder To Debut Another Limited Edition Makeup Line by Victoria Beckham
    Essie Launches New Gel Couture Collection Essie Launches New Gel Couture Collection
    Plackers Phases In New Packaging Plackers Phases In New Packaging

    Related Breaking News

    • Cosmetics | Personal Care
      WWP Wins Three NJPEC Awards

      WWP Wins Three NJPEC Awards

      Solutions ranged from packaging to visual impact.
      Beauty Packaging Staff 12.06.19

    • Cosmetics
      Cat-Themed Beauty Collection to Launch in Japan

      Cat-Themed Beauty Collection to Launch in Japan

      The Chinese brand aims to expand to Europe and the U.S.
      Beauty Packaging Staff 12.06.19

    • Cosmetics
      Lancôme Inaugurates First Flagship in Paris

      Lancôme Inaugurates First Flagship in Paris

      Finds a new address on the Champs-Élysées.
      Beauty Packaging Staff 12.04.19


    • Cosmetics
      Beautycounter Founder & CEO Testifies in House Cosmetic Reform Hearing

      Beautycounter Founder & CEO Testifies in House Cosmetic Reform Hearing

      Renfrew supports more regulation in the beauty industry.
      Beauty Packaging Staff 12.04.19

    • Cosmetics | Men | Skin Care/Sun Care
      What Boosts Sales of Beauty Products in Asia?

      What Boosts Sales of Beauty Products in Asia?

      Data reveals promises of good health, a natural look—and more—can seal the deal.
      Beauty Packaging Staff 12.03.19

    • Cosmetics
      ADF&PCD Paris Adds New Features

      ADF&PCD Paris Adds New Features

      Introduces the inaugural edition of PLD.
      Beauty Packaging Staff 12.02.19


    • Bottles/Jars | Cosmetics | Design Capabilities | Fragrances | Package Development | Pouches | Printing/Decorating | Pumps
      NJPEC Gala To Honor Package of the Year Award Winners

      NJPEC Gala To Honor Package of the Year Award Winners

      The NJPEC Package of the Year awards will be presented on December 5th -- chosen by a panel of judges that includes beauty industry executives.
      Marie Redding, Senior Editor 11.27.19

    • Cosmetics
      Kendo Announces New Management Team

      Kendo Announces New Management Team

      Kristin Walcott is named president.
      Beauty Packaging Staff 11.22.19

    • Brush Fibers | Cosmetics | Mascara Containers
      Younique

      Younique's Next-Gen Fiber Mascara Ships Over 1 MIllion Units

      The brand's Moodstruck Epic 4D One-Step Fiber Mascara has sold over one million units in six months.
      Beauty Packaging Staff 11.22.19


    • Cosmetics
      Cosmoprof & Cosmopack Asia Awards Winners Announced

      Cosmoprof & Cosmopack Asia Awards Winners Announced

      The winners were chosen from 614 entries.
      Beauty Packaging Staff 11.20.19

    • Cosmetics
      ‘First-Ever’ Makeup Museum to Launch NYC Flagship in May 2020

      ‘First-Ever’ Makeup Museum to Launch NYC Flagship in May 2020

      Will feature the history of makeup and its ongoing impact on society
      Beauty Packaging Staff 11.20.19

    • Cosmetics
      M∙A∙C Cosmetics Appoints Former Coty Exec as SVP Global Marketing

      M∙A∙C Cosmetics Appoints Former Coty Exec as SVP Global Marketing

      Ukonwa Ojo takes on the newly created role.
      Beauty Packaging Staff 11.20.19

    • Cosmetics
      Coty Buys Kylie Cosmetics, Now Owns A Majority Stake in the Brand

      Coty Buys Kylie Cosmetics, Now Owns A Majority Stake in the Brand

      Kylie Jenner sold 51% of Kylie Cosmetics to Coty for $600 million, but will continue to create and develop each product.
      Beauty Packaging Staff 11.18.19

    • Cosmetics
      Buxom Recruits Beauty Guru Ash K Holm

      Buxom Recruits Beauty Guru Ash K Holm

      Buxom's new celebrity makeup artist, Ask K Holm, says she loves 'Dolly' lip gloss.
      Beauty Packaging Staff 11.15.19

    • Cosmetics | Skin Care/Sun Care
      NPD Says Prestige Beauty Rose 1% in Q3

      NPD Says Prestige Beauty Rose 1% in Q3

      Makeup leads, but skincare is gaining.
      Beauty Packaging Staff 11.13.19

    Breaking News
    • Verve Medical Cosmetics Celebrates 20 Years
    • New Beauty eCommerce Site Launches
    • Siloa Expands Patent-Pending Dual-Neck Vial Offerings
    • AeroFlexx and Fameccanica Team Up on Liquid Filling Equipment
    • Beiersdorf Strengthens Its Footprint in Korea
    View Breaking News >
    CURRENT ISSUE

    October/November 2019

    • ADF&PCD Wraps Up in New York
    • Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    • Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging
    • Low MOQs? No Problem
    • Sizing Up the Skincare Market
    • Top 20 Global Beauty Companies
    • View More >
    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Deerland Obtains Certification from Australia’s Therapeutic Goods Administration
    OptiMSM Shown to Improve Hair & Nail Appearance and Condition
    DCC Acquires Contract Manufacturer Ion Laboratories
    Coatings World

    Latest Breaking News From Coatings World

    Palmer Holland Expands Sales Team into Canada
    Axalta Reports 'Oustanding' Feedback on Award-Winning Voltatex 4224
    Sika Opens 3rd Indonesian Plant
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    FDA Approves First Nasal Rescue Treatment for Frequent Seizure Activity
    Lens-Free Microendoscope Generates High Quality Images
    Roche's Blood Glucose Reading Smartphone App Gains CE Mark
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Charles River, Bit Bio Enter Strategic Partnership
    Parexel Adds Experts to Regulatory Consulting Group
    Catalent, Bridge Therapeutics Execute Exclusive License Agreement
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    CES 2020 Preview - Innovation Award Honorees in Health & Wellness
    Star of E!'s Botched Gets Line Leaping Bunny Certified
    Verve Medical Cosmetics Celebrates 20 Years
    Happi

    Latest Breaking News From Happi

    Jennifer Garner Joins Virtue Labs
    Perfect Corp. Partners with Sally Beauty
    Dollar General To Sell CBD Beauty
    Ink World

    Latest Breaking News From Ink World

    ePac Flexible Packaging Expands into Asia Pacific Market
    Palmer Holland Expands Sales Team into Canada
    Koenig & Bauer Promotes Preston Neetzel to Director of Flexo Sales
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Domino welcomes Steve Daily to Service & Support Team
    Kodak and Uteco sell first Ultrastream flexible packaging press
    Archroma announces CEO transition
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    AATC Adds Two Scholarships
    Archroma Names CEO
    Fitesa Buys Freudenberg's South American Hygiene Business
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FDA OKs Shoulder Innovations' Augmented Glenoids for Total Shoulder System
    OrthoGrid Systems Receives FDA 510(k) Clearance for New PhantomMSK Trauma Application
    Tyber Medical Opens $8M Office and Manufacturing Facility
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Ynvisible, Identiv Partner
    Tom Peregoodoff Appointed CEO of TF Massif Technologies
    Osram’s Managing Board Invites ams to Talks About Future

    Copyright © 2019 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.