04.30.18
Using its innovative glass-forming process, SCULPT’in technology, Verescence has manufactured a unique bottle, featuring an asymmetric distribution of glass, for Arizona, the first fragrance by fashion brand Proenza Schouler under a license agreement with L’Oréal. The Arizona bottle is described as “a real technical challenge—and demonstrates Verescence’s capabilities both in terms of glass and decoration.”
“This patented technology, SCULPT’in, revolutionizes the glass bottle forming process and allows us to create singular glass distributions inside bottles blown through a standard neck finish.” explained Samuel Joachim, INPD director at Verescence.
The Arizona bottle is magnified by a complex pad-printing in a coral color that emphasizes the faceted angles and the unique design of the bottle. “The pad-printing with a color gradient effect was also a technical feat realized in our decoration site in Abbeville (Hauts de France Region, France),” according to Joachim. The name of the product is silk screened in black on the front panel. “We are very proud of this disruptive innovation for Proenza Schouler’s first fragrance by pushing the boundaries of glass bottle manufacturing. This was made possible through an effective collaboration between L’Oréal and Verescence teams,” added Joachim.
The Arizona bottle was made in France at the Mers-les-Bains glass manufacturing site, Verescence’s center of excellence for glass innovation, for launches in three sizes: 30-, 50- and 90ml.
“This patented technology, SCULPT’in, revolutionizes the glass bottle forming process and allows us to create singular glass distributions inside bottles blown through a standard neck finish.” explained Samuel Joachim, INPD director at Verescence.
The Arizona bottle is magnified by a complex pad-printing in a coral color that emphasizes the faceted angles and the unique design of the bottle. “The pad-printing with a color gradient effect was also a technical feat realized in our decoration site in Abbeville (Hauts de France Region, France),” according to Joachim. The name of the product is silk screened in black on the front panel. “We are very proud of this disruptive innovation for Proenza Schouler’s first fragrance by pushing the boundaries of glass bottle manufacturing. This was made possible through an effective collaboration between L’Oréal and Verescence teams,” added Joachim.
The Arizona bottle was made in France at the Mers-les-Bains glass manufacturing site, Verescence’s center of excellence for glass innovation, for launches in three sizes: 30-, 50- and 90ml.
