• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging Decorated to Make a Lasting Impression

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Turnkey’s Benefits Shine, Especially During Covid

    TOP 20 GLOBAL BEAUTY COMPANIES

    Packaging Solutions In Small Quantities
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    TBM Offers New Turnkey Range—Cocoon Skin

    Firmenich Appoints Chief Consumer & Innovation Officer, Global Perfumery

    Top Beauty Brands in the World—And Most Loved Fragrances

    P&G Reports Q2 Results

    A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Could Sustainable Digital Lipsticks Become a Reality?

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Videobite: The Penthouse Group Offers Air Backless Valve Tubes, by Yoshino of Japan

    Qosmedix Introduces Bamboo Caps

    Overtone Haircare Launches Clarifying Shampoo
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    TBM Offers New Turnkey Range—Cocoon Skin

    Firmenich Appoints Chief Consumer & Innovation Officer, Global Perfumery

    P&G Reports Q2 Results

    A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine

    Marino Belotti Presents New Website
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Faca Packaging Celebrates 50th Anniversary

    Diamond Packaging Unveils Child-Resistant Packaging for Marijuana Products

    Universal Engraving Revamps Logo and Website

    Berry Global Expands Capacity
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    TBM Offers New Turnkey Range—Cocoon Skin

    A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Aveda Names First-Ever Global Advocate for Sustainability

    Beauty’s Newest Sustainable Solutions
    Top 20 Companies
    Beiersdorf

    Amway

    Mary Kay

    Chanel

    AmorePacific
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Albéa

    Yonwoo/PKG

    3C Inc.

    Coverpla Inc.

    GAR Labs
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof Worldwide Bologna Rescheduled to May 2021

    Cosmoprof North America Reschedules 2021 Event to August

    Beautycounter & Ethique Discuss 'Building a Conscious Beauty Brand'

    CEW's Indie Brand Winners Discuss 'Cultivating Digital Communities'

    NPD's 'Feel Good Trends' That Shaped the Beauty Industry This Year
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    Sephora Creates a New ‘Beauty Community’

    Mobile platform targets ‘insiders’

    Sephora Creates a New ‘Beauty Community’
    Related CONTENT
    • Consumer Engagement for Beauty Brands in the Digital Age
    • New Life for Beauty Retail
    • Social Listening Powers L’Oreal
    • trèStiQue Updates Packaging
    • Walker & Company's FORM Hair Care To Debut at Sephora
    08.14.17
    Looking to establish a close tie with social beauty lovers, Sephora has established a new mobile platform committed to optimizing client experiences both online and in-store. The retailer’s newest digital endeavor, the Beauty Insider Community, is a loyalty, member-only mobile and online platform, a first for the prestige retail industry. According to Sephora, it serves as a destination for beauty-lovers to find inspiration, ask questions and get recommendations in an unsponsored, real-time, “real talk” social setting.
     
    To fully engage in the Community, clients must be a member of Beauty Insider, Sephora’s complimentary loyalty program. This allows clients to reap even deeper benefits and perks through active participation, and to unlock new resources when shopping instore and online.
     
    “As with any digital innovation that we bring to our clients, we look not only at how we can optimize our client’s online journey for a seamless on and offline experience, but also at how we can make our digital offerings truly essential, intuitive and fun to use,” said Mary Beth Laughton, SVP of Digital at Sephora. “For our Beauty Insider Community, we set out to take all the things that were working really well across our various digital platforms and combine them for a unified, mobile-friendly experience. Community is for those clients who crave a deeper level of beauty connection and inspiration from people just like her, whom she can trust.”
     
    Community evolves and elevates Sephora’s current community properties – BeautyTalk, Beauty Board and Ratings & Reviews – with one cohesive experience within Sephora.com, the Sephora App for iOS and Android and mobile web. As part of the shift of all prior properties under Community’s holistic domain, the names of the original properties are updating as well to best reflect their purpose or offering.
     

     
     
    Related Searches
    • target
    • innovation
    • app
    • retail
    Suggested For You
    Consumer Engagement for Beauty Brands in the Digital Age Consumer Engagement for Beauty Brands in the Digital Age
    New Life for Beauty Retail New Life for Beauty Retail
    Social Listening Powers L’Oreal Social Listening Powers L’Oreal
    trèStiQue Updates Packaging trèStiQue Updates Packaging
     Walker & Company Walker & Company's FORM Hair Care To Debut at Sephora
    Guthy-Renker Invests In Dermaflash Guthy-Renker Invests In Dermaflash
    Sephora Virtual Artist App Now Lets Shoppers Try Eyeshadow Sephora Virtual Artist App Now Lets Shoppers Try Eyeshadow
    Milk Makeup Receives First Outside Investment Milk Makeup Receives First Outside Investment
    Beauty Products Packed with Range Beauty Products Packed with Range
    CEW Explores the K-Beauty Boom CEW Explores the K-Beauty Boom
    Clarisonic Launches a New Anti-Aging Beauty Device Clarisonic Launches a New Anti-Aging Beauty Device

    Related Breaking News

    • Skin Care/Sun Care | Turnkey
      TBM Offers New Turnkey Range—Cocoon Skin

      TBM Offers New Turnkey Range—Cocoon Skin

      The five market-ready formulations combine traditional medicinal botanicals with cutting-edge biotechnologies.
      Beauty Packaging Staff 01.21.21

    • Fragrances
      Firmenich Appoints Chief Consumer & Innovation Officer, Global Perfumery

      Firmenich Appoints Chief Consumer & Innovation Officer, Global Perfumery

      Matteo Magnani brings a track record in brand building and innovation.
      Beauty Packaging Staff 01.21.21

    • Top Beauty Brands in the World—And Most Loved Fragrances

      Top Beauty Brands in the World—And Most Loved Fragrances

      LookFantastic analyzed Google searches across the globe—and reveals the most popular beauty products, fragrances, and top brands in each country.
      Beauty Packaging Staff 01.20.21


    • Cosmetics | Skin Care/Sun Care
      P&G Reports Q2 Results

      P&G Reports Q2 Results

      Net sales for the October-December quarter increased 8% versus the prior year.
      Beauty Packaging Staff 01.20.21

    • Decorative Effects | Fragrances
      A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine

      A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine

      Bormioli Luigi on the challenges of decorating the new version of the iconic stiletto-shaped flacon housing the best-selling fragrance by Carolina Herrera.
      Beauty Packaging Staff 01.20.21

    • Cosmetics
      Marino Belotti Presents New Website

      Marino Belotti Presents New Website

      Offers a complete overview of the company and provides key information about cosmetic packaging.
      Beauty Packaging Staff 01.19.21


    • Essence Cosmetics Expands in the U.S.

      Essence Cosmetics Expands in the U.S.

      The best-selling affordable cosmetics brand in Germany, by Cosnova Beauty, is now available at Target.
      Beauty Packaging Staff 01.19.21

    • Sigma Beauty Launches

      Sigma Beauty Launches 'Brush Care' Sets at Sephora

      Two new sets containing 'brush care' products and tools will roll out to Sephora brick-and-mortar stores on January 27.
      Beauty Packaging Staff 01.19.21

    • Cosmetics
      Clarins UK Partners with Vee24

      Clarins UK Partners with Vee24

      Will use the Vee24 platform to deliver its virtual boutique strategy.
      Beauty Packaging Staff 01.19.21


    • Skin Care/Sun Care
      Alastin Skincare Named as Fastest Growing Skincare Brand

      Alastin Skincare Named as Fastest Growing Skincare Brand

      Continues expansion in 2020 despite the challenges of the Covid-19 pandemic.
      Beauty Packaging Staff 01.19.21

    • Skin Care/Sun Care
      JLo Beauty Launches at Sephora & Amazon

      JLo Beauty Launches at Sephora & Amazon

      Watch the video that sparked a controversy as Jennifer Lopez demonstrates her face mask.
      Beauty Packaging Staff 01.18.21

    • Cosmetics
      Unilever and Alibaba Group Join Forces

      Unilever and Alibaba Group Join Forces

      Launch a large-scale closed-loop plastic recycling system in China.
      Beauty Packaging Staff 01.18.21


    • Hair Care
      Redken Unveils Acidic Bonding Concentrate Range

      Redken Unveils Acidic Bonding Concentrate Range

      Acidic PH defends against the negative effects of hair coloring, styling tools and even water.
      Beauty Packaging Staff 01.18.21

    • Cosmetics
      Weekly Recap: L’Oréal Water Saver, BP Company of the Year, Cosmetify Report & More

      Weekly Recap: L’Oréal Water Saver, BP Company of the Year, Cosmetify Report & More

      The most viewed news on our site for the week ended January 16, 2020.
      Beauty Packaging Staff 01.18.21

    • Cosmetics
      Neenah to Host Packaging Webinar for Printers

      Neenah to Host Packaging Webinar for Printers

      Attendees can gain marketing insights and hear from industry leaders on relevant topics.
      Beauty Packaging Staff 01.15.21

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • JLo Beauty Launches At Sephora & Amazon
    • The Estée Lauder Companies Appoints SVP, New Business Development
    • Dove's Refillable Deodorant Is Made To Last A Lifetime
    • Unilever And Alibaba Group Join Forces
    Breaking News
    • TBM Offers New Turnkey Range—Cocoon Skin
    • Firmenich Appoints Chief Consumer & Innovation Officer, Global Perfumery
    • Top Beauty Brands in the World—And Most Loved Fragrances
    • P&G Reports Q2 Results
    • A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine
    View Breaking News >
    CURRENT ISSUE

    December 2020

    • Packaging Decorated to Make a Lasting Impression
    • Sustainability Drives New Solutions in Innovative Cosmetic Packaging
    • Turnkey’s Benefits Shine, Especially During Covid
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    FrieslandCampina Launches Biotis Immune Health Ingredient
    Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging
    Ingredient Manufacturers Discuss the E-Sports Market
    Coatings World

    Latest Breaking News From Coatings World

    IGL Coatings Launches Graphene Reinforced Dual System Ceramic Coating
    Miller Paint Declares Simple Serenity its 2021 Color of the Year
    TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Neurent Medical Closes $25 Million Series B Financing
    Alcon Releases PRECISION1 for Astigmatism Contact Lenses in U.S.
    FDA OKs Canon Medical's AI-Powered, 90cm Bore CT
    Contract Pharma

    Latest Breaking News From Contract Pharma

    WDSrx Expands Warehouse Network
    Piramal Inks Clinical Supply Deal with Theratechnologies
    Recipharm Signs Manufacturing Deal with Enzymatica
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    TBM Offers New Turnkey Range—Cocoon Skin
    Firmenich Appoints Chief Consumer & Innovation Officer, Global Perfumery
    Top Beauty Brands in the World—And Most Loved Fragrances
    Happi

    Latest Breaking News From Happi

    Ipsy Adds New Personal Care Brand
    John Masters Organics Rolls Out Roll-On Fragrances
    Weleda Celebrates 100 Years of Beauty
    Ink World

    Latest Breaking News From Ink World

    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    THIMM Group Installs 1st Koenig & Bauer CorruFLEX
    Cowan Graphics Adds Fujifilm Inca OnsetX3 HS
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Lemu Group engineers mask-making machine
    Niagara Label upgrades with Nilpeter flexo press
    Soma partners with Moore & Moore in US
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Armbrust American Adds Meltblown Manufacturing
    P&G Reports 8% Sales Increase
    Wemy Donates PPE to Teaching Hospital
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Former Medtronic Exec Appointed Zimmer Biomet's Chief Transformation Officer
    SeaSpine Launches Regatta Lateral Plates
    RIVANNA Launches Second-Generation Accuro With Thoracic Functionality
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Graphene Flagship Launches Redesigned Website

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login