• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging Decorated to Make a Lasting Impression

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Turnkey’s Benefits Shine, Especially During Covid

    TOP 20 GLOBAL BEAUTY COMPANIES

    Packaging Solutions In Small Quantities
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Coty Appoints Chief Procurement Officer

    Lageen Tubes Launches Mono-Material PE Tube Solutions

    Jason Jones Loses Battle with Covid-19

    Weleda Celebrates 100 Years By 'Opening' Its Gardens

    TBM Offers New Turnkey Range—Cocoon Skin
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Could Sustainable Digital Lipsticks Become a Reality?

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Videobite: The Penthouse Group Offers Air Backless Valve Tubes, by Yoshino of Japan

    Qosmedix Introduces Bamboo Caps

    Overtone Haircare Launches Clarifying Shampoo
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Coty Appoints Chief Procurement Officer

    TBM Offers New Turnkey Range—Cocoon Skin

    Firmenich Appoints Chief Consumer & Innovation Officer, Global Perfumery

    P&G Reports Q2 Results

    A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Faca Packaging Celebrates 50th Anniversary

    Diamond Packaging Unveils Child-Resistant Packaging for Marijuana Products

    Universal Engraving Revamps Logo and Website

    Berry Global Expands Capacity
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    TBM Offers New Turnkey Range—Cocoon Skin

    A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Aveda Names First-Ever Global Advocate for Sustainability

    Beauty’s Newest Sustainable Solutions
    Top 20 Companies
    Henkel

    LBrands

    Avon

    Revlon

    Kao
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Albéa

    CPP Global

    Epopack Co. Ltd

    Color Carton Corp.

    Derik Industrial USA
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof Worldwide Bologna Rescheduled to May 2021

    Cosmoprof North America Reschedules 2021 Event to August

    Beautycounter & Ethique Discuss 'Building a Conscious Beauty Brand'

    CEW's Indie Brand Winners Discuss 'Cultivating Digital Communities'

    NPD's 'Feel Good Trends' That Shaped the Beauty Industry This Year
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    New Life for Beauty Retail

    Kline research shows both physical and digital worlds are key to beauty growth.

    New Life for Beauty Retail
    Related CONTENT
    • trèStiQue Updates Packaging
    • Mary Kay Debuts A Skincare Innovation at its Dallas Convention
    • BeautyID Award Winners Announced at Cosmoprof North America 2017
    • Mary Kay Begins Ninth Annual "Suits for Shelters" Program
    • Walker & Company's FORM Hair Care To Debut at Sephora
    07.31.17
    Nearly every month we hear of new beauty retailers popping up, with many designed to provide walk-in consumers with digital makeup and skin care experiences. In sync with this trend, Kline’s just-published “Beauty Retailing USA: Channel Analysis and Opportunities report,” says that “with hundreds of new doors opening in various formats, the expanding cosmetics specialty and vertically integrated stores, such as Ulta, Sephora, Bluemercury, NYX, Kiko Milano, and e.l.f., which have grown at a compound annual growth rate of nearly 19% over the past five years, now account for an estimated 20% of total beauty market sales.”
     
    Naira Aslanian, the study’s project manager, says, “While traditional department stores experience declining traffic and store closures, brick-and-mortar is not a dying breed, but a rising phenomenon of specialty retailers and vertically integrated stores that set trends, provide open-sell environments, offer solution-based approaches in digital formats, and enhance the overall consumer experience.”
     
    The Kline report cites Bluemercury, for instance, as making headlines in recent weeks, opening its digitally-enhanced flagship location in New York City, with plans to open 40 more stores by the end of the year. In 2017, Sephora opens its largest store in North America in New York, and a few days ago its smallest 2,000 square foot freestanding concept store, Sephora Studio, opens in Boston. This concept is one step towards creating more curated and digital experiences for consumers in the real world. Alongside digital tools, increasingly demanding younger generations require one-on-one services, including 15-minute facials and 45-minute makeovers that drive consumers seeking a spa-like experience into stores.
     
    Vertically-oriented boutique beauty stores, such as NYX, e.l.f., and Kiko Milano, are conquering local malls as these fast-growing newcomers offer unique concepts targeted to younger consumers at lower price points. These brands are increasingly offering digital enhancements, such as NYX’s iPads that help create different looks with beauty influencers/vloggers walking consumers through the process while in store. Enhancing a customer’s experience with a brand is one of the key reasons for the incredible growth of these free-standing beauty stores, finds Kline’s Boutique Beauty Retailers: Channel Analysis and Opportunities.
     
    Department stores, however, are not giving up, according to the Kline report. They’re mimicking tactics applied by successful multi-brands specialty stores to draw more traction. In early 2017, Bloomingdale’s launches the first Knockout Beauty boutique composed of prestige brands with a natural/organic slant.  Nordstrom’s beauty area continues to evolve, bringing in brands with limited distribution. Nordstrom also adds beauty concierges in remodeled locations to help guide consumers across brands, showcasing the top products in each beauty category. Neiman Marcus launches its Memory Mirrors to help consumers remember the steps and products used during the in-store makeover.
     
    The Kline research also covers direct selling, and says a different type of revival is evident in this person-to-person segment. Previously characterized by powerhouses like Avon and Mary Kay, this segment has seen the rise of new stars that offer targeted, results-driven products, as well as the utilization of social media platforms and millennial sales associates. Players such as Rodan + Fields, Younique, Beautycounter, Ever Skincare, and Monat are the new generation of social selling brands that will have a high impact on the segment. The proof of this growing trend is Coty’s acquisition of a 60% stake in Younique in early 2017, desiring to tap into this new genre of social media-oriented person-to-person sales.
    Related Searches
    • beautypackaging
    • beautypackaging.com
    • digital
    • sephora
    Suggested For You
    trèStiQue Updates Packaging trèStiQue Updates Packaging
    Mary Kay Debuts A Skincare Innovation at its Dallas Convention Mary Kay Debuts A Skincare Innovation at its Dallas Convention
    BeautyID Award Winners Announced at Cosmoprof North America 2017 BeautyID Award Winners Announced at Cosmoprof North America 2017
    Mary Kay Begins Ninth Annual "Suits for Shelters" Program Mary Kay Begins Ninth Annual "Suits for Shelters" Program
     Walker & Company Walker & Company's FORM Hair Care To Debut at Sephora
    Mary Kay Mary Kay's New Headquarters in Lima, Peru Opens in September
    Mary Kay Inc. Mary Kay Inc.
    Miranda Kerr Miranda Kerr's Noni Glow Collection Launches at Sephora
    Mary Kay Promotes Mary Kay Promotes 'Beauty That Counts' Campaign
    DEADLINE EXTENDED: BeautyID Awards DEADLINE EXTENDED: BeautyID Awards
    Guthy-Renker Invests In Dermaflash Guthy-Renker Invests In Dermaflash
    Mary Kay Names New Chief Science Officer Mary Kay Names New Chief Science Officer
    Sephora Virtual Artist App Now Lets Shoppers Try Eyeshadow Sephora Virtual Artist App Now Lets Shoppers Try Eyeshadow
    Milk Makeup Receives First Outside Investment Milk Makeup Receives First Outside Investment
    Beauty Products Packed with Range Beauty Products Packed with Range

    Related Breaking News

    • Cosmetics
      Coty Appoints Chief Procurement Officer

      Coty Appoints Chief Procurement Officer

      Promotes Stéphane Delbos to the leadership position.
      Charles Sternberg, Assistant Editor 01.22.21

    • Lageen Tubes Launches Mono-Material PE Tube Solutions

      Lageen Tubes Launches Mono-Material PE Tube Solutions

      New line provides easy packaging recyclability.
      Charles Sternberg, Assistant Editor 01.22.21

    • Jason Jones Loses Battle with Covid-19

      Jason Jones Loses Battle with Covid-19

      The Drug and Cosmetic Sales Corp. exec was ‘loved by all who knew him.'
      Charles Sternberg, Assistant Editor 01.21.21


    • Weleda Celebrates 100 Years By

      Weleda Celebrates 100 Years By 'Opening' Its Gardens

      It's Weleda's 100th birthday this year, so the company is opening up its biodynamic gardens for a virtual 'visit.'
      Beauty Packaging Staff 01.21.21

    • Skin Care/Sun Care | Turnkey
      TBM Offers New Turnkey Range—Cocoon Skin

      TBM Offers New Turnkey Range—Cocoon Skin

      The five market-ready formulations combine traditional medicinal botanicals with cutting-edge biotechnologies.
      Beauty Packaging Staff 01.21.21

    • Fragrances
      Firmenich Appoints Chief Consumer & Innovation Officer, Global Perfumery

      Firmenich Appoints Chief Consumer & Innovation Officer, Global Perfumery

      Matteo Magnani brings a track record in brand building and innovation.
      Beauty Packaging Staff 01.21.21


    • Top Beauty Brands in the World—And Most Loved Fragrances

      Top Beauty Brands in the World—And Most Loved Fragrances

      LookFantastic analyzed Google searches across the globe—and reveals the most popular beauty products, fragrances, and top brands in each country.
      Marie Redding, Senior Editor 01.20.21

    • Cosmetics | Skin Care/Sun Care
      P&G Reports Q2 Results

      P&G Reports Q2 Results

      Net sales for the October-December quarter increased 8% versus the prior year.
      Beauty Packaging Staff 01.20.21

    • Decorative Effects | Fragrances
      A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine

      A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine

      Bormioli Luigi on the challenges of decorating the new version of the iconic stiletto-shaped flacon housing the best-selling fragrance by Carolina Herrera.
      Marie Redding, Senior Editor 01.20.21


    • Cosmetics
      Marino Belotti Presents New Website

      Marino Belotti Presents New Website

      Offers a complete overview of the company and provides key information about cosmetic packaging.
      Beauty Packaging Staff 01.19.21

    • Essence Cosmetics Expands in the U.S.

      Essence Cosmetics Expands in the U.S.

      The best-selling affordable cosmetics brand in Germany, by Cosnova Beauty, is now available at Target.
      Beauty Packaging Staff 01.19.21

    • Sigma Beauty Launches

      Sigma Beauty Launches 'Brush Care' Sets at Sephora

      Two new sets containing 'brush care' products and tools will roll out to Sephora brick-and-mortar stores on January 27.
      Beauty Packaging Staff 01.19.21


    • Cosmetics
      Clarins UK Partners with Vee24

      Clarins UK Partners with Vee24

      Will use the Vee24 platform to deliver its virtual boutique strategy.
      Beauty Packaging Staff 01.19.21

    • Skin Care/Sun Care
      Alastin Skincare Named as Fastest Growing Skincare Brand

      Alastin Skincare Named as Fastest Growing Skincare Brand

      Continues expansion in 2020 despite the challenges of the Covid-19 pandemic.
      Beauty Packaging Staff 01.19.21

    • Skin Care/Sun Care
      JLo Beauty Launches at Sephora & Amazon

      JLo Beauty Launches at Sephora & Amazon

      Watch the video that sparked a controversy as Jennifer Lopez demonstrates her face mask.
      Beauty Packaging Staff 01.18.21

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • Carmen Electra Launches Gogo Skin Care
    • JLo Beauty Launches At Sephora & Amazon
    • These Beauty Brands Are Conserving Water
    Breaking News
    • Coty Appoints Chief Procurement Officer
    • Lageen Tubes Launches Mono-Material PE Tube Solutions
    • Jason Jones Loses Battle with Covid-19
    • Weleda Celebrates 100 Years By 'Opening' Its Gardens
    • TBM Offers New Turnkey Range—Cocoon Skin
    View Breaking News >
    CURRENT ISSUE

    December 2020

    • Packaging Decorated to Make a Lasting Impression
    • Sustainability Drives New Solutions in Innovative Cosmetic Packaging
    • Turnkey’s Benefits Shine, Especially During Covid
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    Gadot Positions Mineral Line for Vegan Market
    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    Coatings World

    Latest Breaking News From Coatings World

    LINE-X Launches Dealer Program with International Truck
    PPG Reports Q4, Full-year 2020 Financial Results
    BASF Begins Implementing Ralignment of Global Business Services Unit
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex Companies CEO Steps Down
    Data Show Porex's Medical Device Filtration Materials Protect Against Virus, Bacteria Spread
    Endoscopic Hemostasis Devices Market Valued at $730 Million
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pfizer, BioNTech Enter Vax Pact with COVAX
    FDA Approves Janssen’s CABENUVA
    AGC Biologics Appoints Boulder Site GM
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty Appoints Chief Procurement Officer
    Lageen Tubes Launches Mono-Material PE Tube Solutions
    Jason Jones Loses Battle with Covid-19
    Happi

    Latest Breaking News From Happi

    Carol’s Daughter Adds New Hair Products
    Moroccan Gold Series Launches NuDo Shampoo
    Youbody Debuts Waterless Body Wash
    Ink World

    Latest Breaking News From Ink World

    BOBST Demonstrates Future of Flexible Packaging Production at Virtual Open House
    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    AR Packaging Acquiring Firstan Holdings Ltd
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Gallus planning virtual event for March
    Lemu Group engineers mask-making machine
    Niagara Label upgrades with Nilpeter flexo press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Freudenberg to Establish Apparel Interlining Competence Centers
    Minet Adds Spunlace Line in Romania
    Lemu Group Engineers Mask-Making Machine
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Cretex Companies CEO Steps Down
    Conformis Enters Development & Supply Agreement with SITES Medical
    Sectra, RSA Biomedical Sign Distribution Agreement for Implant Stability Tool
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Ambiq Wins IoT Semiconductor Company of the Year Award
    Ynvisible Names Michael Robinson CEO, Jani-Mikael Kuusisto SVP Ventures

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login