FORM is unique in that it the brand says it will analyze its customers' hair samples, in an effort to help suggest the ideal product regimen, according to hair type.
The brand was created for women of all hair textures. Developed by a team of seasoned health and beauty experts, products are formulated with fortified, natural ingredients designed to continually improve hair health over time.
"We could not be more excited for our products to be available on Sephora.com," said Tristan Walker, CEO of Walker & Company Brands. "FORM is a prestige hair care collection and we wanted to partner with a like-minded retailer for our initial retail launch. We always want to be where our customers shop and Sephora is where many of them turn for their hair care needs. "
Artemis Patrick, Senior Vice President for Merchandising at Sephora, comments, "We are delighted to introduce FORM to our Sephora clients because the brand is passionate about creating products that are tailored to the unique and personal hair care needs of every woman. The brand has worked hard to develop an edited collection of products that is both easy to navigate and addresses the versatility of our client's needs when they are developing a hair regimen. Sephora's mission is to celebrate individual beauty and FORM's personalized approach aligns so well with that."
The FORM Collection includes ten products, ranging from $22 - $32.