• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Back in Business: In-Person in LA

    Shine of the Times

    Ramping Up the Sustainable Packaging Conversation

    Rethinking Makeup Brushes & Beauty Applicators

    Making the ‘Eco-Transition’
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    A Look at Machine Gun Kelly's $30K Diamond Mani

    Doja Cat Rocks Glam Makeup & Nails at the Billboard Music Awards

    Maggie Q Launches Beauty Supplement

    Menopause Brand Womaness Launches in Ulta Beauty

    Johnson’s Baby Launches Refill Cartons in the UK
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks

    Consumer Experience Drives Plastic Packaging Design

    Baralan Offers Sustainable Components in Escalating PCR Percentages

    Hands-Free & Hygienic Cosmetic Packaging
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    A Look at Machine Gun Kelly's $30K Diamond Mani

    Doja Cat Rocks Glam Makeup & Nails at the Billboard Music Awards

    Menopause Brand Womaness Launches in Ulta Beauty

    Johnson’s Baby Launches Refill Cartons in the UK

    5 Beauty Industry Package Design Experts Discuss the Balance of Beautiful, Sustainable & Achievable
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Pennelli Faro Debuts Its New Mono-Material Brush at Cosmopack

    Baralan Is Committed to Quality, Service and Sustainability

    REN Clean Skincare Elevates Mask Range with Sustainable Packaging

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Shiseido Launches Eco-Conscious Skincare Brand Ulé

    Pact Has Collected Over 20k Pounds of Hard-to-Recycle Beauty Packaging

    Kate McLeod's Waterless Solid Moisturizer Debuts at Sephora

    The Body Shop Launches Refill Stations in U.S. Stores

    Grove Collaborative Named 'Most Innovative' for its Sustainability Initiatives
    Top 20 Companies
    Revlon

    Avon

    Kao

    Shiseido

    Coty
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Yuan Harng Co. Ltd.

    Epopack Co. Ltd

    Big Sky Packaging

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    TAESUNG
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof North America 2022 Introduces New Show Format

    Cosmoprof Worldwide Bologna 2022 Aims to Relaunch the Cosmetics Industry

    Pharmintech 2022 Approaches

    MakeUp in Shanghai Announces New Dates

    TFWA Changes Format of Singapore Show
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    New Life for Beauty Retail

    Kline research shows both physical and digital worlds are key to beauty growth.

    New Life for Beauty Retail
    Related CONTENT
    • trèStiQue Updates Packaging
    • Mary Kay Debuts A Skincare Innovation at its Dallas Convention
    • BeautyID Award Winners Announced at Cosmoprof North America 2017
    • Mary Kay Begins Ninth Annual "Suits for Shelters" Program
    • Walker & Company's FORM Hair Care To Debut at Sephora
    07.31.17
    Nearly every month we hear of new beauty retailers popping up, with many designed to provide walk-in consumers with digital makeup and skin care experiences. In sync with this trend, Kline’s just-published “Beauty Retailing USA: Channel Analysis and Opportunities report,” says that “with hundreds of new doors opening in various formats, the expanding cosmetics specialty and vertically integrated stores, such as Ulta, Sephora, Bluemercury, NYX, Kiko Milano, and e.l.f., which have grown at a compound annual growth rate of nearly 19% over the past five years, now account for an estimated 20% of total beauty market sales.”
     
    Naira Aslanian, the study’s project manager, says, “While traditional department stores experience declining traffic and store closures, brick-and-mortar is not a dying breed, but a rising phenomenon of specialty retailers and vertically integrated stores that set trends, provide open-sell environments, offer solution-based approaches in digital formats, and enhance the overall consumer experience.”
     
    The Kline report cites Bluemercury, for instance, as making headlines in recent weeks, opening its digitally-enhanced flagship location in New York City, with plans to open 40 more stores by the end of the year. In 2017, Sephora opens its largest store in North America in New York, and a few days ago its smallest 2,000 square foot freestanding concept store, Sephora Studio, opens in Boston. This concept is one step towards creating more curated and digital experiences for consumers in the real world. Alongside digital tools, increasingly demanding younger generations require one-on-one services, including 15-minute facials and 45-minute makeovers that drive consumers seeking a spa-like experience into stores.
     
    Vertically-oriented boutique beauty stores, such as NYX, e.l.f., and Kiko Milano, are conquering local malls as these fast-growing newcomers offer unique concepts targeted to younger consumers at lower price points. These brands are increasingly offering digital enhancements, such as NYX’s iPads that help create different looks with beauty influencers/vloggers walking consumers through the process while in store. Enhancing a customer’s experience with a brand is one of the key reasons for the incredible growth of these free-standing beauty stores, finds Kline’s Boutique Beauty Retailers: Channel Analysis and Opportunities.
     
    Department stores, however, are not giving up, according to the Kline report. They’re mimicking tactics applied by successful multi-brands specialty stores to draw more traction. In early 2017, Bloomingdale’s launches the first Knockout Beauty boutique composed of prestige brands with a natural/organic slant.  Nordstrom’s beauty area continues to evolve, bringing in brands with limited distribution. Nordstrom also adds beauty concierges in remodeled locations to help guide consumers across brands, showcasing the top products in each beauty category. Neiman Marcus launches its Memory Mirrors to help consumers remember the steps and products used during the in-store makeover.
     
    The Kline research also covers direct selling, and says a different type of revival is evident in this person-to-person segment. Previously characterized by powerhouses like Avon and Mary Kay, this segment has seen the rise of new stars that offer targeted, results-driven products, as well as the utilization of social media platforms and millennial sales associates. Players such as Rodan + Fields, Younique, Beautycounter, Ever Skincare, and Monat are the new generation of social selling brands that will have a high impact on the segment. The proof of this growing trend is Coty’s acquisition of a 60% stake in Younique in early 2017, desiring to tap into this new genre of social media-oriented person-to-person sales.
    Related Searches
    • kline
    • research
    • vloggers
    • target
    Suggested For You
    trèStiQue Updates Packaging trèStiQue Updates Packaging
    Mary Kay Debuts A Skincare Innovation at its Dallas Convention Mary Kay Debuts A Skincare Innovation at its Dallas Convention
    BeautyID Award Winners Announced at Cosmoprof North America 2017 BeautyID Award Winners Announced at Cosmoprof North America 2017
    Mary Kay Begins Ninth Annual "Suits for Shelters" Program Mary Kay Begins Ninth Annual "Suits for Shelters" Program
     Walker & Company Walker & Company's FORM Hair Care To Debut at Sephora
    Mary Kay Mary Kay's New Headquarters in Lima, Peru Opens in September
    Mary Kay Inc. Mary Kay Inc.
    Miranda Kerr Miranda Kerr's Noni Glow Collection Launches at Sephora
    Mary Kay Promotes Mary Kay Promotes 'Beauty That Counts' Campaign
    DEADLINE EXTENDED: BeautyID Awards DEADLINE EXTENDED: BeautyID Awards
    Guthy-Renker Invests In Dermaflash Guthy-Renker Invests In Dermaflash
    Mary Kay Names New Chief Science Officer Mary Kay Names New Chief Science Officer
    Sephora Virtual Artist App Now Lets Shoppers Try Eyeshadow Sephora Virtual Artist App Now Lets Shoppers Try Eyeshadow
    Milk Makeup Receives First Outside Investment Milk Makeup Receives First Outside Investment
    Beauty Products Packed with Range Beauty Products Packed with Range

    Related Content

    • Applicators | Brushes | Caps/Closures | Compacts | Cosmetics | Double Duty | Lipstick packages | Package Development | Plastics | Pumps | Rollerballs | Stock Pkg
      trèStiQue Updates Packaging

      trèStiQue Updates Packaging

      Change further aligns with core customer
      Jennifer Kapahi, co-founder, trèStiQue 07.24.17

    • Skin Care/Sun Care
      Mary Kay Debuts A Skincare Innovation at its Dallas Convention

      Mary Kay Debuts A Skincare Innovation at its Dallas Convention

      The company is launching TimeWise Vitamin C Activating Squares.
      07.24.17

    • Bath/Body | Design Capabilities | Health and Beauty | Skin Care/Sun Care
      BeautyID Award Winners Announced at Cosmoprof North America 2017

      BeautyID Award Winners Announced at Cosmoprof North America 2017

      Clinique Fresh Pressed Daily Booster scores the Grand Award.
      Marie Redding, Associate Editor 07.19.17


    • Mary Kay Begins Ninth Annual "Suits for Shelters" Program

      Mary Kay Begins Ninth Annual "Suits for Shelters" Program

      The company helps provides clothing to abuse survivors.
      07.14.17

    • Hair Care
       Walker & Company

      Walker & Company's FORM Hair Care To Debut at Sephora

      The brand rolls out to Sephora stores this fall.
      07.11.17

      Breaking News
      • A Look at Machine Gun Kelly's $30K Diamond Mani
      • Doja Cat Rocks Glam Makeup & Nails at the Billboard Music Awards
      • Maggie Q Launches Beauty Supplement
      • Menopause Brand Womaness Launches in Ulta Beauty
      • Johnson’s Baby Launches Refill Cartons in the UK
      View Breaking News >
      CURRENT ISSUE

      April/May 2022

      • Review: Luxe Pack Los Angeles & MakeUp in LosAngeles 2022
      • Metal & Metallic Packaging Looks Luxe & Can Also Be Sustainable
      • Beauty Industry Experts Discuss Sustainable Packaging
      • Makeup Brushes & Beauty Applicators Offer Better Functionality
      • What's New in Sustainable Cosmetic Packaging?

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Tocotrienols May Aid Weight Loss and Cognitive Performance, Animal Study Finds
      Leaven Essential to Launch Branded Botanical Extracts to Global Markets
      Lonza Expands Capsugel Capsule Offering with Titanium Dioxide-Free, White Hard Gelatin Capsules
      Coatings World

      Latest Breaking News From Coatings World

      PPG Launches HOMAX TEX>>PRO Texture System by PPG
      New Digital Solution from Interpon Helps Customers Bring Colors to Life
      What Are You Reading?
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Study Demonstrates Promise of Pulmonary Congestion Detection Tech
      CardioRenal Raises 3.3 Million Euros
      Japanese Regulators Approve Shockwave Medical's Coronary IVL
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Catalent Introduces UpTempo Virtuoso Platform
      Elicio Therapeutics Enters Clinical Supply Agreement with Regeneron
      Reaction Biology Expands Executive Leadership Team
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      A Look at Machine Gun Kelly's $30K Diamond Mani
      Doja Cat Rocks Glam Makeup & Nails at the Billboard Music Awards
      Maggie Q Launches Beauty Supplement
      Happi

      Latest Breaking News From Happi

      Thread Beauty Launches Vegan Lip Gloss Collection
      Selig Group Names Adam Sheridan Next President
      Lip Shimmer, Powder Sunscreen and Retinol Drive Latest Beauty Searches: Spate
      Ink World

      Latest Breaking News From Ink World

      INX to Highlight Color Perfection Program, INX University at GulfCan
      Kornit Hosts Kornit Fashion Week London 2022
      Zeller+Gmelin Launches UV-Curable and Water-Based Inkjet Inks
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Schreiner ProTech introduces new PCS solution for electric vehicle charging
      FTA and FFTA announce 2022-2023 board updates
      Bar Graphic and J&J Converting open US demo center
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Essity Wins Innovation Award at Interclean
      Weekly Recap: Ontex Confirms Possibility of Attindas Deal, Purell Launches New Wipes & More
      TSG Finishing Starts Modernization Project
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Denise Pedulla Appointed as Chief Legal Officer at Conformis
      ODT's Most-Read Stories This Week—May 14
      Steven Haddad Joins Extremity Medical as Chief Clinical Officer
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Google Cloud, Saule Technologies and Columbus Energy Begin Strategic Cooperation
      JDI Develops eLEAP, World’s First Maskless Deposition + Lithographic OLED
      Toppan Develops Temperature Logger Label for Long-Distance Transportation

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login