Schmidt's Naturals launched a new deodorant, Waves, and the company is donating 5 % of proceeds to the Surfrider Foundation -- and its' mission to protect the world's oceans and beaches.

The new natural deodorant is available in a tropical-inspired scent and a sensitive skin formula.

Jaime Schmidt, founder and chief product officer, Schmidt's Naturals, says, "WAVES is unlike any other scent that we've produced to date – the undertones of cool water and peaks of tropical fruit evoke the ultimate summer aroma.

A Fun Label Design

The deodorant packages are wrapped in a labels designed by Portland-based illustrator Jillian Barthold. Jaime Schmidt says the company asked Barthold to design a "super stylish and vibey label," to draw attention to the product.

'Waves' Supports Oceans

In addition to raising funds for the Surfrider Foundation, Schmidt's has also teamed up with innovative outdoor lifestyle brand Poler Outdoor Stuff to raise additional awareness.

Jaime Schmidt adds, "We are always striving to bring innovation to the category in a way that is progressive and ethically responsible; true to the brand's mission. By partnering with the Surfrider Foundation, we are helping preserve our globe's most cherished natural resource… and smelling super fresh while doing so."

The Surfrider Foundation works to combat ocean pollution and coastal degradation. Briana Goodwin, Oregon Field Manager for Surfrider Foundation, says, "We are excited to partner with Schmidt's Naturals on its new WAVES scent. The brand's commitment to natural ingredients aligns with our mission to protect the world's ocean, waves, and beaches by advocating for clean water and reducing plastic pollution."

Goodwin adds, "In this consumer-driven society, arguably the biggest impact one can have on the environment, positive or negative, is through what you purchase. We applaud Schmidt's Naturals for creating products that are better for both you and the ocean...Protect what you love."