The brand's Sensitive Skin deodorant line, made with innovative plant and mineral-derived ingredients such as magnesium and arrowroot powder.
"Schmidt's is made for the people. When we first came to market, it was to fill a void of feel-good, great smelling, natural deodorant that actually works," says Schmidt's founder, Jaime Schmidt. "Our customers are a sounding board for product creation; they want a quality sensitive skin deodorant that doesn't cut corners on ingredients or effectiveness. We're giving it to them."
The three new scents provide an engaging sensory experience for Schmidt's consumers: transport to a tropical island with Coconut Pineapple, unwind with the spa-like aroma of Lavender Tips, or drink up the sophisticated scent of Jasmine Tea. The three newcomers are in good company with existing fan favorites Geranium Flower, Tea Tree, and Fragrance-Free.
"The success of the Sensitive Skin deodorant line speaks volumes to Schmidt's growth and customer-first model," says Schmidt's chief global strategy officer, Michael Cammarata. "We are excited to continue to expand our product offerings with new innovations and be the fastest growing deodorant brand in natural."
Schmidt's Sensitive Skin line is currently sold online and in retailers worldwide at the suggested price of $10.99.