The floral-rose-fruity fragrance was created by perfumer Richard Herpin of Firmenich. It is a blend of Rose Petals, Neroli and Lychee. Rose of May and Peony mingle with Juicy Papaya at the mid, with Sparkling Amber, Cedarwood and White Musk at the base.
Herpin comments, "I wanted to gather ingredients that would create an aura of femininity around anyone who wears the fragrance. To achieve this, I wove together a multitude of Florals and enhanced the Rose Petal notes with hints of juicy pink fruits like Lychee and Papaya to create a fragrance of pure joy and delicacy. In the background, I added comforting and sensual elements of Musk, Woods, and Amber, to create a feeling of elegant extravagance every time the scent is applied."
Hilton stars in the ad campaign. ROSÉ RUSH Paris Hilton Eau de Parfum, in a 3.4 oz/100 ml size, retails for $60 -- and will launch exclusively at Perfumania and Perfumania.com tomorrow.