NaturallyCurly's editors tested hundreds of products, tools and necessities designed for curly, coily and wavy hair, and assigned awards by hair type across 33 unique categories. The selection process uses the following criteria: Product Efficacy, Miracle Claims, Additional Value, Innovation, and Industry expertise.
The winners include DevaCurl Low Poo Cleanser and SheaMoisture African Water Mint & Ginger Detox in the Shampoo category; Trader Joe's Tea Tree Tingle with Peppermint and Eucalyptus in the Conditioner category; and Kevin Murphy Killer.Curls tops the list of best styling creams.
"The Texture category is the most exciting, fastest growing segment of the haircare industry," said Michelle Breyer, Co-Founder of NaturallyCurly. "Each year, hundreds of new products are launched. That's why NaturallyCurly's Editors' Choice Awards are so important to curly, coily and wavy women."