"Utilizing this new technology further cements Sephora as a leader in retail innovation and reinforces their commitment to sourcing ground-breaking products," RangeMe states.
What's the benefit for suppliers and brands? They are given increased control over the marketing of their products and greater access to retail buyers, RangeMe says.
"Our technology expedites the time it takes for retailers to source products at scale resulting in increased sales and competitive advantage," said Nicky Jackson, Founder and CEO of RangeMe. "We are excited to facilitate the product discovery process for one of the largest and most innovative beauty retailers in the world."
Photo above: Nicky Jackson, Founder and CEO of RangeMe.