The line includes Pregame Shampoo, Showoff Conditioner, Selfietyme Hairspray, Upstaged Thermal Protectant and Tymeless Repair & Shine Spray.
Formulations include several seed extracts and proteins, with ingredients that work together to repair damage, increase hair strength, protect against UV rays and heat, and moisturize dry hair, as well as improve shine and softness. The products are all sulfate and paraben-free.
"With these products, you can expect your hair to be healthy, have volume, and be silky and smooth. I wanted to design a line that helped all hair types perform best--whether you have fine or coarse hair; straight, wavy or curly hair or anything in between!" said Jacynda Smith, a hair stylist whi is the comapny's founder and co-CEO.
Kierre Reeg, Co-CEO, adds, "We worked for two years to develop this hair care line and we couldn't be happier with the results,"
The line is available on the brand's website.