Tom's of Maine has launched a new body care line, formulated with organic botanicals. The new line includes Natural Moisturizing Body Washes and reformulated Natural Beauty Bars.

Like all Tom's of Maine body care products, the new products don't contain artificial fragrances or preservatives, and are cruelty-free.

"We often think about what we put in our bodies, but don't always give a second thought to the products we put on our skin – which is just as important," said Liz Eddy, brand manager at Tom's of Maine. "Our body care products were carefully formulated to maintain your skin's moisture using only naturally derived ingredients."

New Bar Soap Packaging

The Tom's of Maine Natural Beauty Bars are triple-milled 5 oz bars of soap. Instead of a paperboard box, the soap is wrapped in single-layer 100% recycled paper -- for a 50% reduction in packaging weight and a smaller carbon footprint. 

The Natural Beauty Bars are available in Creamy Coconut, with organic and fair trade virgin coconut oil; Lavender Tea Tree, with organic and fair trade raw shea butter; Orange Blossom, with organic Moroccan Argan oil; and Morning Mint, with organic and fair trade raw shea butter.

Tom's of Maine Natural Moisturizing Body Wash is in a 12 oz. bottle with a flip-top lid. It is available in Creamy Coconut, with organic and fair trade virgin coconut oil; Lavender Tea Tree, with organic and fair trade raw shea butter; and Orange Blossom, with organic Moroccan Argan oil.

In an ongoing effort to take care of people and the planet, Tom's of Maine donates 10% of profits back to local community organizations that help make the world a better place.