Amorepacific Group’s Sulwhasoo brand
will open an exclusive store in Paris’s department store Galeries Lafayette in September 2017. A Korean cosmetics industry leader
, Sulwhasoo will introduce its brand philosophy of harmony and balance based on ancient Asian wisdom to customers in France. In this effort to convey the essence of holistic beauty to the French marketplace, Sulwhasoo will introduce a range of its most important, best-selling products, including First Care Activating Serum EX, made with the its signature ingredient JAUM Balancing Complex, and Concentrated Ginseng Renewing Cream EX, an anti-aging cream based on Sulwhasoo’s 50 years of research and expertise in the efficacies of ginseng.
The new store at Galeries Lafayette will be designed with Korean traditional herbal medicine as a key motif.