Arora is known for his unique play on colors inspired by his Indian heritage, such as his trademark pairing of pink and gold. His collection is sold in prestigious stores worldwide, including Le Printemps Paris, Joyce, Saks Fifth Avenue, and Neiman Marcus.
The designer's first flagship store opened in 2014 in Paris, and will open another this year in Beijing.
Arora says, "I am very happy to be launching my fragrance along with Designer Parfums. Fragrances are part of my world and of my culture. They contribute to making life beautiful and this is my credo in everything I am doing. The process of creating the fragrance has been a beautiful journey and I look forward sharing it with everyone soon."