The limited edition packages feature labels decorated with actual drawings from the girls participating in the Qach'Umilal program. Qach'Umilal means Guiding star in the Mayan language K'iche.
Michelle Nunn, CARE's president and CEO, says, "We're delighted to have a partner like Hain Celestial that so generously expresses our shared commitment to equipping girls with the tools they need to thrive. Now more than ever, it's exciting to see opportunities for consumers to express their support and connection to women and girls around the world."
These brands have also donated $50,000 directly to the local schools through this partnership, going directly to support the 200 girls in the Qach'Umilal program.
More About The Program
As part of the brands' Empower Her Through Education campaign with CARE, the program is a crucial step in making a difference in girls' and women's lives and their communities, while breaking down barriers to education for girls in developing countries.
This year's program benefits an additional group of 200 indigenous girls from families in western Guatemala by supporting their primary school education.
Julie Marchant-Houle, General Manager, Personal Care at The Hain Celestial Group, Inc., comments, "The Qach'Umilal Girls' Education and Leadership Project is not seen as a donation from Hain Celestial but as an investment in our future women of the world. This year it was important to us at Hain Celestial to expand upon the program allowing our consumers to also have a voice in the project...No matter the level of participation it all leads to one common goal: positive change in these young women's lives."
Marchant-Houle adds, "We're simply honored to be part of this initiative for a second year in a row. It's amazing to see the positive change in these girls' lives and communities."