In partnership with recycling experts TerraCycle and SUEZ, the limited-edition H&S bottle will appear on shelves in France this summer at Carrefour. This will be the world’s largest production run of recyclable bottles made with post-consumer recycled (PCR) beach plastic, and a first major step in establishing a unique supply chain that involves the support of thousands of volunteers and hundreds of NGOs collecting plastic waste found on beaches.
“We felt that the leading shampoo brand in sales should lead in sustainability innovation and know that when we do this, it encourages the entire industry to do the same,” says Lisa Jennings, vice president, Head & Shoulders and global hair care sustainability leader, Procter & Gamble.
The project will require a supply of 2,600 tons of recycled plastic every year—the same weight as eight fully loaded Boeing 747 jumbo jets. P&G has been using PCR plastic in packaging for more than 25 years, and says this latest announcement is an important step in the company’s journey to meet their Corporate 2020 goal of doubling the tonnage of PCR plastic used in packaging.
For an in-depth look at this project, please stay tuned for the April/May issue of Beauty Packaging and an Online Exclusive at BeautyPackaging.com