Sold through a membership service, the ISH Anniversary Collection has 10 products, ranging in price from $18 to $30.
Maalouf says, "I developed Gold Bomb so that everyone can have fun with shimmer — whether it's just a hint or full on glam. The Shadow Sticks and Shimmy Shadows are amazing, so simple to apply and right on trend."
Shimmy Shadows are highly metallic, foil shadows, developed to make the eyes pop. They are available in five shades: Get Low, Disco Ball, About Last Night, Party in Pink, and Champagne Campaign.
ISH has continued to position itself as a digital, direct-to-consumer beauty brand.