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    Breaking News

    LORAC Launches a Pirates of the Caribbean Collection

    The cartons & paperboard palettes look like treasure chests.

    LORAC Launches a Pirates of the Caribbean Collection
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    05.01.17
    The new "Pirates of the Caribbean: Dead Men Tell No Tales" film drops anchor in U.S. theaters on May 26, 2017 -- and LORAC has a limited edition makeup collection inspired by the film. The collection's packaging, including cartons and paperboard palettes, resemble treasure chests, and are decorated with imagery from the film.

    The collection features a PRO Eye Shadow Palette, Color Source Cheek Palette and six MOD Crème Dual Ended Lip Colors, with pirate-inspired shade names and makeup colors.

    Besty Hamlett, Chief Creative Officer of LORAC, comments, "Developing a line for Pirates of the Caribbean allows us to further cement LORAC's Hollywood roots in a unique way. As part of the brand's modernization, we are embracing our LA heritage with fresh and fun new product collections and this collaboration is the perfect opportunity to showcase our brand values and creativity."

    Design Details

    The PRO Eye Shadow Palette and Color Source Cheek Palette are innovatively designed to fit together. The eye shadow palette features a compartment that the cheek palette slides into. Both are shown above.

    The packaging features graphics inspired by the film's "mystical journey," the brand says. The PRO Eye Shadow Palette features a compass on the exterior cover, and opens to reveal 18 eye shadows, plus a deluxe mini Front of the Line PRO Eye Pencil in black. It contains everything fans need to achieve the perfect smokey eye, inspired by Captain Jack Sparrow.

    The Color Source Cheek Palette resembles new heroine Carina Smyth's diary in the film, which contains clues to discover the mystical trident of Poseidon. LORAC's version holds six brand-new shades of Color Source Buildable Blush and Light Source Illuminating Highlighters to achieve a luminous glow.

    The collection is available at ULTA, Kohl's and other retailers, while supplies last.

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