Low MOQs Pave a Quick and Cost-Effective Path to Market

In the high stakes, ultra-competitive beauty industry, the cost of beautifully bespoke packaging can be a significant barrier to entry, but it doesn’t have to be thanks to easily customizable, low minimum order quantity (MOQ) packaging. With built-in flexibility and speed to market, at-the-ready, low MOQ packaging and componentry are advantageous for both new launches from emerging/independent brands and seasonal or limited-edition offerings from established, global brands. It’s also a viable option for brands mounting a cost-effective, post-pandemic comeback.

“Beauty and personal care is a fast-changing industry with new products designed to meet the needs of a changing consumer base,” says Vali Braselton, marketing manager of Berry Global’s Consumer Packaging No