Ambra Orini04.26.21
When you need to feel good, where do you turn? More and more, the answer for the consumer is beauty & personal care.
Indeed, self-care as stress-relief is certainly on the rise since the pandemic began, ushering in a wellness revolution across the beauty industry. The result? Traditional product concepts are finding new purpose in supporting, and improving, well-being as we move from a “treat” to “care” mentality, and from a “functional” to “emotional” focus in product & packaging innovation.
As we swap makeup for meditation, here’s a look at some of the biggest impacts of wellness on beauty & CPG brands.
Packaging embraces healing crystals for spiritual well-being.
Indeed, self-care as stress-relief is certainly on the rise since the pandemic began, ushering in a wellness revolution across the beauty industry. The result? Traditional product concepts are finding new purpose in supporting, and improving, well-being as we move from a “treat” to “care” mentality, and from a “functional” to “emotional” focus in product & packaging innovation.
As we swap makeup for meditation, here’s a look at some of the biggest impacts of wellness on beauty & CPG brands.
9 Impacts on Wellness
1. Aromas
UK home fragrance sales jumped 29% in October 2020 (Kantar), as consumers embrace scent for mood-altering, therapeutic benefits that instill calm.2. Meditation & Affirmation
Routines incorporate meditation techniques, encouraging mindfulness & self-renewal.Packaging embraces healing crystals for spiritual well-being.
3. Community
Perceptions of community andContinue reading this story and get 24/7 access to Beauty Packaging for FREE
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