Joanna Cosgrove, Contributing Editor11.01.19
Getting a foothold in the beauty and personal care product segment is difficult for new and emerging independent brands. In addition to the challenges associated with formulating and securing distribution, packaging can also represent formidable roadblocks for Indie brands, especially when it comes to managing the cost of high minimum order quantities (MOQs).
Fortunately, packaging suppliers are embracing the practice of offering lower MOQ packaging options to help smaller brands realize their goals without breaking their budgets.
“Like all of the established cosmetic and fragrance brands that preceded them, Indie brands are not coming out of the gate buying truckloads of anything,” comments Michael Warford, director of sales, ABA Packaging Corp. “They need packaging sources that can help them to achieve their desired look and efficacy in small quantities to start with, in order to test the market and to reserve finances.”
In the early phases of finding a place in a highly competitive market, risk minimization is of the utmost i
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