• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging Decorated to Make a Lasting Impression

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Turnkey’s Benefits Shine, Especially During Covid

    TOP 20 GLOBAL BEAUTY COMPANIES

    Packaging Solutions In Small Quantities
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Coty Appoints Chief Procurement Officer

    Lageen Tubes Launches Mono-Material PE Tube Solutions

    Jason Jones Loses Battle with Covid-19

    Weleda Celebrates 100 Years By 'Opening' Its Gardens

    TBM Offers New Turnkey Range—Cocoon Skin
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Could Sustainable Digital Lipsticks Become a Reality?

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Videobite: The Penthouse Group Offers Air Backless Valve Tubes, by Yoshino of Japan

    Qosmedix Introduces Bamboo Caps

    Overtone Haircare Launches Clarifying Shampoo
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Coty Appoints Chief Procurement Officer

    TBM Offers New Turnkey Range—Cocoon Skin

    Firmenich Appoints Chief Consumer & Innovation Officer, Global Perfumery

    P&G Reports Q2 Results

    A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Faca Packaging Celebrates 50th Anniversary

    Diamond Packaging Unveils Child-Resistant Packaging for Marijuana Products

    Universal Engraving Revamps Logo and Website

    Berry Global Expands Capacity
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    TBM Offers New Turnkey Range—Cocoon Skin

    A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Aveda Names First-Ever Global Advocate for Sustainability

    Beauty’s Newest Sustainable Solutions
    Top 20 Companies
    Natura Cosméticos S.A.

    Unilever

    Mary Kay

    Avon

    AmorePacific
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    USS LLC

    Color Carton Corp.

    Big Sky Packaging

    Yonwoo/PKG

    JSN Cosmetic Packaging
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof Worldwide Bologna Rescheduled to May 2021

    Cosmoprof North America Reschedules 2021 Event to August

    Beautycounter & Ethique Discuss 'Building a Conscious Beauty Brand'

    CEW's Indie Brand Winners Discuss 'Cultivating Digital Communities'

    NPD's 'Feel Good Trends' That Shaped the Beauty Industry This Year
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Expert's Opinion

    3 Ways Covid-19 Is Impacting Consumers’ Beauty Purchasing Behavior

    Here’s where consumers stand on preferred retail outlets, safety, discounts and more.

    3 Ways Covid-19 Is Impacting Consumers’ Beauty Purchasing Behavior
    The author, Gretchen Jezerc
    Related CONTENT
    • WWP Launches Intentional Beauty
    • Verescence Lends Expertise to Valentino Beauty
    • Lisa Rinna Debuts Beauty Brand
    • Huda Kattan Steps Down, Names Huda Beauty's New CEO
    • Creating a Latina Beauty Brand That’s by and for Latinas
    Gretchen Jezerc09.18.20

    As retailers and brands work to adapt to shifting consumer expectations in a Covid-19 world, recent research found that consumer behavior around shopping for beauty products is changing.

    The research, which was conducted by retail predictive analytics company First Insight as part its ongoing series of consumer studies entitled, The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors, found three ways that consumers are changing behavior when it comes to safety, discounting, and frequency of beauty purchases.

    Most Do Not Feel Safe Testing Products In-Store, and Malls Feel Least Safe

    According to the research, the vast majority of women (80%) do not feel safe trying out beauty products, up slightly from April when 78% of women reported the same. 

    Also, consumers feel least safe shopping in malls, compared to department stores, big box stores and small local businesses. 

    32% of respondents said they feel unsafe or very unsafe shopping in malls, compared to 20% at department stores, 18% at big box stores like Walmart and Target, and 17% at local businesses like apparel boutiques.

    Large Discounts Not Necessary

    Further, expectations for discounting around beauty products show that retailers and brands do not need to offer deep discounting in order to entice shoppers to buy.

    For example, 38% of women would make a beauty purchase for a discount of 30% or less, compared to 29% of women who would purchase for a 30-50% discount, and 14% that would look for a discount of 50% or more.

    Further, when asked if respondents thought they would buy higher, lower, or the same priced beauty products compared to pre-pandemic, more respondents said they would buy the same priced products as before the pandemic (47%) compared to lower priced products (37%). Only 14% said they would buy higher priced beauty products.

    Beauty Purchases Rising Overall

    The research also found that purchasing of beauty products ticked upward compared to a recent study in April.

    10% of respondents surveyed said that they have been buying more beauty products, compared to only 8% of respondents in early April.

    It’s clear that even as people stay home more, beauty products are still a priority purchase for many.

    As the industry reshapes to accommodate the needs and preferences of a new kind of consumer during the pandemic, beauty retailers and brands should listen to the voice of their customers, ensure they are offering the right products that their customers seek in a safe environment and price them at levels that meet their needs without leaving money on the table by extending unnecessary discounts. 

    Photo of shopper by Anna Shvets from Pexels
    ABOUT THE AUTHOR
    Gretchen Jezerc (shown) is SVP of marketing at First Insight.  Prior to First Insight, She is responsible for demand generation, launching new solution capabilities, strategic positioning, marketing, and analyst and public relations.  Fluent in German, French, and Italian, Gretchen holds a BS in chemical engineering and a BA in psychology from the University of Notre Dame and an MBA from INSEAD in Fontainebleau, France.
    Suggested For You
    WWP Launches Intentional Beauty WWP Launches Intentional Beauty
    Verescence Lends Expertise to Valentino Beauty Verescence Lends Expertise to Valentino Beauty
    Lisa Rinna Debuts Beauty Brand Lisa Rinna Debuts Beauty Brand
    Huda Kattan Steps Down, Names Huda Beauty Huda Kattan Steps Down, Names Huda Beauty's New CEO
    Creating a Latina Beauty Brand That’s by and for Latinas Creating a Latina Beauty Brand That’s by and for Latinas
    L’Oréal Opens Beauty Hub in LaGuardia Airport L’Oréal Opens Beauty Hub in LaGuardia Airport
    Alicia Keys Reveals More About New Beauty Brand Keys Soulcare Alicia Keys Reveals More About New Beauty Brand Keys Soulcare
    Khloé Kardashian Joins Ipsy as Brand Partner Khloé Kardashian Joins Ipsy as Brand Partner
    NYSCC Goes Virtual 9/28—10-2 for An Exciting Week of Beauty NYSCC Goes Virtual 9/28—10-2 for An Exciting Week of Beauty
    Tmall Announces Pitch Fest Winners Tmall Announces Pitch Fest Winners
    L’Oréal Matrix Wins Allure Best of Beauty Breakthrough Award L’Oréal Matrix Wins Allure Best of Beauty Breakthrough Award
    Mira Beauty Raises $9 Million in Funding Mira Beauty Raises $9 Million in Funding
    Grande Cosmetics Continues ‘Beauty From the Heart’ Campaign Grande Cosmetics Continues ‘Beauty From the Heart’ Campaign
    WWP Beauty Launches Personal Protection Line WWP Beauty Launches Personal Protection Line
    NYSCC At Home Live Week of Beauty NYSCC At Home Live Week of Beauty

    Related Expert's Opinion

    • Cosmetics
      Where Beauty Finds Success in 2021

      Where Beauty Finds Success in 2021

      NPD’s Larissa Jensen on which industry markers to keep in mind.
      Larissa Jensen, Vice President, Industry Advisor, Beauty, The NPD Group 01.08.21

    • Package Design & Consumer Expectations, Post-Covid

      Package Design & Consumer Expectations, Post-Covid

      Bryce Rutter, Metaphase Design Group, says hygienic packaging and holistic design will fulfill expectations and engage consumers.
      Jamie Matusow, Editor-in-Chief 12.21.20

    • How to Make Your Beauty Brand Pandemic-Proof

      How to Make Your Beauty Brand Pandemic-Proof

      Start by making the online shopping experience fun.
      Jay Hack, Mira Beauty 12.21.20


    • Skin Care/Sun Care
      Key Issues to Consider When Retailing Skin Care Online

      Key Issues to Consider When Retailing Skin Care Online

      A new skin care report looks at key industry challenges and solutions, as customers and brands move online.
      Thom Watson, digital and beauty industry expert at Flaunt Digital 12.18.20

    • What Will 2021 Hold for the Beauty Industry?

      What Will 2021 Hold for the Beauty Industry?

      A look at the effects of the pandemic on consumer behaviors -- as well as retailers and brands.
      Elle Morris, CEO, SnapDragon 12.10.20

    • Sample/Travel Sizes
      How Brands Can Survive and Thrive in This New Era of Beauty

      How Brands Can Survive and Thrive in This New Era of Beauty

      Industry response to the crisis has been overwhelmingly positive, but permanent changes lie ahead. Here’s how to best adapt now to the new realities.
      Benjamin Scherpenbergs, Senior Manager at PFS 11.30.20


    • Creating A Unique CBD ‘Global Packaging Language’

      Creating A Unique CBD ‘Global Packaging Language’

      From Beauty to Spirits, how brands can differentiate themselves by communicating the effects of their products.
      Jared Mirsky 10.29.20

    • Resilience: Building a Supply Chain in the ‘New Normal’

      Resilience: Building a Supply Chain in the ‘New Normal’

      Plan now for sufficient stock allocations and informed decisions.
      Charles Benoualid, vice president, R&D for BlueCherry, CGS 10.22.20

    • Where to Find Beauty This Holiday Season

      Where to Find Beauty This Holiday Season

      A look at several key prestige beauty markers
      Larissa Jensen, Vice President, Industry Advisor, Beauty, The NPD Group 10.22.20


    • Beauty Routines Create

      Beauty Routines Create 'Normalcy'

      NPD's Larissa Jensen reports on how we're rediscovering 'normalcy' through our beauty routines.
      Larissa Jensen, Vice President, Industry Advisor, NPD Group 10.19.20

    • Ranking Influencer Impact on Beauty Brands

      Ranking Influencer Impact on Beauty Brands

      ColourPop Cosmetics dominates, while Nano Influencers have the best Average Engagement Rate.
      Chris Nathan, Marketing Analyst, CreatorIQ 10.19.20

    • Pre-Pandemic Beauty Trends Now Accelerated by Covid-19

      Pre-Pandemic Beauty Trends Now Accelerated by Covid-19

      From private label to skincare, ecommerce has beauty retailers re-evaluating the in-store shopping experience.
      Sampo Parkkinen 10.12.20


    • Cosmetics
      Brand Naming: Getting It Socially Correct

      Brand Naming: Getting It Socially Correct

      Navigate anti-racism and other insensitivities -- follow these 4 steps to choose a name for your product or brand that won't cause a controversy.
      Grant Polachek 10.01.20

    • Hair Care
      Creating a Latina Beauty Brand That’s by and for Latinas

      Creating a Latina Beauty Brand That’s by and for Latinas

      A carefully executed Telenovela provides a disruptive, compelling platform.
      Elle Morris, president & CEO, SnapDragon 09.24.20

    • Consumer Behavior During COVID-19: What Beauty Retailers Need to Know

      Consumer Behavior During COVID-19: What Beauty Retailers Need to Know

      Beauty shopping trends during the pandemic -- and what brands need to know to drive loyalty and sales.
      Sarah Cascone 09.03.20

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • JLo Beauty Launches At Sephora & Amazon
    • Carmen Electra Launches Gogo Skin Care
    • Mynd Spa Closes Its Doors, Formerly Elizabeth Arden Red Door
    • Redken Unveils Acidic Bonding Concentrate Range
    Breaking News
    • Coty Appoints Chief Procurement Officer
    • Lageen Tubes Launches Mono-Material PE Tube Solutions
    • Jason Jones Loses Battle with Covid-19
    • Weleda Celebrates 100 Years By 'Opening' Its Gardens
    • TBM Offers New Turnkey Range—Cocoon Skin
    View Breaking News >
    CURRENT ISSUE

    December 2020

    • Packaging Decorated to Make a Lasting Impression
    • Sustainability Drives New Solutions in Innovative Cosmetic Packaging
    • Turnkey’s Benefits Shine, Especially During Covid
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NIH Study Compares Low-Fat, Plant-based to Low-Carb, Animal-Based Diet
    Gadot Positions Mineral Line for Vegan Market
    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    Coatings World

    Latest Breaking News From Coatings World

    LINE-X Launches Dealer Program with International Truck
    PPG Reports Q4, Full-year 2020 Financial Results
    BASF Begins Implementing Ralignment of Global Business Services Unit
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex Companies CEO Steps Down
    Data Show Porex's Medical Device Filtration Materials Protect Against Virus, Bacteria Spread
    Endoscopic Hemostasis Devices Market Valued at $730 Million
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pfizer, BioNTech Enter Vax Pact with COVAX
    FDA Approves Janssen’s CABENUVA
    AGC Biologics Appoints Boulder Site GM
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty Appoints Chief Procurement Officer
    Lageen Tubes Launches Mono-Material PE Tube Solutions
    Jason Jones Loses Battle with Covid-19
    Happi

    Latest Breaking News From Happi

    Carol’s Daughter Adds New Hair Products
    Moroccan Gold Series Launches NuDo Shampoo
    Youbody Debuts Waterless Body Wash
    Ink World

    Latest Breaking News From Ink World

    BOBST Demonstrates Future of Flexible Packaging Production at Virtual Open House
    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    AR Packaging Acquiring Firstan Holdings Ltd
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Gallus planning virtual event for March
    Lemu Group engineers mask-making machine
    Niagara Label upgrades with Nilpeter flexo press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Freudenberg to Establish Apparel Interlining Competence Centers
    Minet Adds Spunlace Line in Romania
    Lemu Group Engineers Mask-Making Machine
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Cretex Companies CEO Steps Down
    Conformis Enters Development & Supply Agreement with SITES Medical
    Sectra, RSA Biomedical Sign Distribution Agreement for Implant Stability Tool
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Ambiq Wins IoT Semiconductor Company of the Year Award
    Ynvisible Names Michael Robinson CEO, Jani-Mikael Kuusisto SVP Ventures

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login