• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Luxe Pack Monaco Draws Crowd As Sustainable Packaging Deadlines Near

    Inspired Formulations & Packaging at MakeUp in NewYork

    Turnkey’s Role in the Post-Covid Beauty Renaissance

    Beauty Packaging ‘Sparks Joy,’ Rallies for a Cause—& More

    Innovative Packaging for Earth-Conscious Cosmetic Consumers
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    LVMH Reports Record 2022

    Haircare Brand Uncle Funky’s Daughter Announces Retail Expansion

    TRESemmé Introduces New Pro Infusion Collection

    Walgreens Boots Alliance Shares 2022 ESG Report

    Dark & Lovely Taps Meagan Good as Brand Ambassador
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Cosmogen’s Squeeze’N Roll Tube Chosen for Boots’ N˚7 Range

    K-Beauty Brand Launches Eco-Friendly Bio-Based Cushion Compact

    Luxe Pack Monaco Draws Crowd As Sustainable Packaging Deadlines Near

    Inspired Formulations & Packaging at MakeUp in NewYork

    Beauty Packaging ‘Sparks Joy,’ Rallies for a Cause—& More
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    LVMH Reports Record 2022

    Haircare Brand Uncle Funky’s Daughter Announces Retail Expansion

    TRESemmé Introduces New Pro Infusion Collection

    Walgreens Boots Alliance Shares 2022 ESG Report

    Dark & Lovely Taps Meagan Good as Brand Ambassador
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    K-Beauty Brand Launches Eco-Friendly Bio-Based Cushion Compact

    Knoll Debuts Patent-Pending 100% Knoll Ecoform Molded Pulp Compacts

    Luxe Pack Monaco Draws Crowd As Sustainable Packaging Deadlines Near

    Inspired Formulations & Packaging at MakeUp in NewYork

    Siloa Introduces New Line of Sustainable Wooden Caps
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Aveda Earns B Corp Certification—with a High Overall Impact Score

    K-Beauty Brand Launches Eco-Friendly Bio-Based Cushion Compact

    Mary Kay Releases Sustainability Report—& Goals for 2030

    Luxe Pack Monaco Draws Crowd As Sustainable Packaging Deadlines Near

    Inspired Formulations & Packaging at MakeUp in NewYork
    Top 20 Companies
    LVMH

    LBrands

    Kao

    Unilever

    Chanel
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    TAESUNG

    Accupac

    Big Sky Packaging

    Richmond Containers CTP Ltd
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof North America Announces 2024 Miami Beach Edition

    Clean Beauty Event Travels to the U.S.

    Luxe Pack Monaco Draws Crowd As Sustainable Packaging Deadlines Near

    Inspired Formulations & Packaging at MakeUp in NewYork

    Cosmoprof Singapore: A Winning Bet
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
      • eBook
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Expert's Opinion

    3 Ways Covid-19 Is Impacting Consumers’ Beauty Purchasing Behavior

    Here’s where consumers stand on preferred retail outlets, safety, discounts and more.

    3 Ways Covid-19 Is Impacting Consumers’ Beauty Purchasing Behavior
    The author, Gretchen Jezerc
    Related CONTENT
    • Ranking the Top 50 Cosmetic Companies
    • WWP Launches Intentional Beauty
    • Verescence Lends Expertise to Valentino Beauty
    • Lisa Rinna Debuts Beauty Brand
    • Huda Kattan Steps Down, Names Huda Beauty's New CEO
    Gretchen Jezerc09.18.20

    As retailers and brands work to adapt to shifting consumer expectations in a Covid-19 world, recent research found that consumer behavior around shopping for beauty products is changing.

    The research, which was conducted by retail predictive analytics company First Insight as part its ongoing series of consumer studies entitled, The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors, found three ways that consumers are changing behavior when it comes to safety, discounting, and frequency of beauty purchases.

    Most Do Not Feel Safe Testing Products In-Store, and Malls Feel Least Safe

    According to the research, the vast majority of women (80%) do not feel safe trying out beauty products, up slightly from April when 78% of women reported the same. 

    Also, consumers feel least safe shopping in malls, compared to department stores, big box stores and small local businesses. 

    32% of respondents said they feel unsafe or very unsafe shopping in malls, compared to 20% at department stores, 18% at big box stores like Walmart and Target, and 17% at local businesses like apparel boutiques.

    Large Discounts Not Necessary

    Further, expectations for discounting around beauty products show that retailers and brands do not need to offer deep discounting in order to entice shoppers to buy.

    For example, 38% of women would make a beauty purchase for a discount of 30% or less, compared to 29% of women who would purchase for a 30-50% discount, and 14% that would look for a discount of 50% or more.

    Further, when asked if respondents thought they would buy higher, lower, or the same priced beauty products compared to pre-pandemic, more respondents said they would buy the same priced products as before the pandemic (47%) compared to lower priced products (37%). Only 14% said they would buy higher priced beauty products.

    Beauty Purchases Rising Overall

    The research also found that purchasing of beauty products ticked upward compared to a recent study in April.

    10% of respondents surveyed said that they have been buying more beauty products, compared to only 8% of respondents in early April.

    It’s clear that even as people stay home more, beauty products are still a priority purchase for many.

    As the industry reshapes to accommodate the needs and preferences of a new kind of consumer during the pandemic, beauty retailers and brands should listen to the voice of their customers, ensure they are offering the right products that their customers seek in a safe environment and price them at levels that meet their needs without leaving money on the table by extending unnecessary discounts. 

    Photo of shopper by Anna Shvets from Pexels
    ABOUT THE AUTHOR
    Gretchen Jezerc (shown) is SVP of marketing at First Insight.  Prior to First Insight, She is responsible for demand generation, launching new solution capabilities, strategic positioning, marketing, and analyst and public relations.  Fluent in German, French, and Italian, Gretchen holds a BS in chemical engineering and a BA in psychology from the University of Notre Dame and an MBA from INSEAD in Fontainebleau, France.
    Suggested For You
    Ranking the Top 50 Cosmetic Companies Ranking the Top 50 Cosmetic Companies
    WWP Launches Intentional Beauty WWP Launches Intentional Beauty
    Verescence Lends Expertise to Valentino Beauty Verescence Lends Expertise to Valentino Beauty
    Lisa Rinna Debuts Beauty Brand Lisa Rinna Debuts Beauty Brand
    Huda Kattan Steps Down, Names Huda Beauty Huda Kattan Steps Down, Names Huda Beauty's New CEO
    Creating a Latina Beauty Brand That’s by and for Latinas Creating a Latina Beauty Brand That’s by and for Latinas
    L’Oréal Opens Beauty Hub in LaGuardia Airport L’Oréal Opens Beauty Hub in LaGuardia Airport
    Alicia Keys Reveals More About New Beauty Brand Keys Soulcare Alicia Keys Reveals More About New Beauty Brand Keys Soulcare
    Khloé Kardashian Joins Ipsy as Brand Partner Khloé Kardashian Joins Ipsy as Brand Partner
    NYSCC Goes Virtual 9/28—10-2 for An Exciting Week of Beauty NYSCC Goes Virtual 9/28—10-2 for An Exciting Week of Beauty
    Tmall Announces Pitch Fest Winners Tmall Announces Pitch Fest Winners
    L’Oréal Matrix Wins Allure Best of Beauty Breakthrough Award L’Oréal Matrix Wins Allure Best of Beauty Breakthrough Award
    Mira Beauty Raises $9 Million in Funding Mira Beauty Raises $9 Million in Funding
    Grande Cosmetics Continues ‘Beauty From the Heart’ Campaign Grande Cosmetics Continues ‘Beauty From the Heart’ Campaign
    WWP Beauty Launches Personal Protection Line WWP Beauty Launches Personal Protection Line

    Related Breaking News

    • Cosmetics
      Ranking the Top 50 Cosmetic Companies

      Ranking the Top 50 Cosmetic Companies

      Brand Finance debuts its most recent list of the world's most valuable cosmetic brands.
      07.08.22

    • Skin Care/Sun Care
      WWP Launches Intentional Beauty

      WWP Launches Intentional Beauty

      A collection of products designed to help consumers navigate stress, anxiety and a rapidly changing beauty landscape.
      Beauty Packaging Staff 09.30.20

    • Fragrances
      Verescence Lends Expertise to Valentino Beauty

      Verescence Lends Expertise to Valentino Beauty

      Produces glass bottles for the feminine fragrance, Voce Viva.
      Beauty Packaging Staff 09.30.20


    • Cosmetics
      Lisa Rinna Debuts Beauty Brand

      Lisa Rinna Debuts Beauty Brand

      An all exclusive, vegan and paraben-free collection of lip products.
      Beauty Packaging Staff 09.30.20

    • Huda Kattan Steps Down, Names Huda Beauty

      Huda Kattan Steps Down, Names Huda Beauty's New CEO

      Nathalie Kristo takes over as chief executive officer of Huda Beauty.
      Beauty Packaging Staff 09.28.20

    Loading, Please Wait..
    Trending
    • Ranking The Top 50 Cosmetic Companies
    • WSGN & Coloro Name Apricot Crush As Color Of The Year 2024
    • Maggie Q Launches Beauty Supplement
    • Top 10 Beauty Brands In The U.S. For Q1 2022
    • Top 10 Haircare Brands In The World—Ranked By Cosmetify
    Breaking News
    • LVMH Reports Record 2022
    • Haircare Brand Uncle Funky’s Daughter Announces Retail Expansion
    • TRESemmé Introduces New Pro Infusion Collection
    • Walgreens Boots Alliance Shares 2022 ESG Report
    • Dark & Lovely Taps Meagan Good as Brand Ambassador
    View Breaking News >
    CURRENT ISSUE

    January/February 2023

      View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Nutrasource Rebrands Clinical Trial Site to Apex Trials
    Kerry Sponsors Upcycled Food Foundation Research Fellowship
    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients
    Coatings World

    Latest Breaking News From Coatings World

    Epoxytec Announces New Website Launch
    Paints and Coatings Market Worth $212B by 2026: MarketsandMarkets
    Axalta Releases Fourth Quarter and Full Year 2022 Results
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Alleviant Medical Closes $75M Financing Round
    Know Labs Founder Ron Erickson Named CEO
    Getinge's Recall of Cardiosave Hybrid and Rescue IABPs is Class I
    Contract Pharma

    Latest Breaking News From Contract Pharma

    SK bioscience Introduces New Global Partnership Model for Vaccines
    Merck's KEYTRUDA Wins Expanded Approval in Non-Small Cell Lung Cancer
    Bone Biologics Engages Avania for NB1 Clinical Trial
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    LVMH Reports Record 2022
    Haircare Brand Uncle Funky’s Daughter Announces Retail Expansion
    TRESemmé Introduces New Pro Infusion Collection
    Happi

    Latest Breaking News From Happi

    Johnson & Johnson Reports Worldwide Sales Increase of 1.3% iin Fiscal 2022
    Net Sales for Colgate-Palmolive Increase 5%
    Uncle Funky’s Daughter Announces Retail Expansion
    Ink World

    Latest Breaking News From Ink World

    Roland DGA Announces Major Expansion of TrueVIS Printer Family
    Neos Expands Production Capacity, European Market Presence
    Celanese Launches Nine New Conductive Inks for Consumer Applications
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Channeled Resources launches blank labels with PET liner
    Infigo partners with Four Pees in Benelux region
    EFI appoints Frank Pennisi CEO, Fiery now an independent business
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Essity’s Sales Grow
    Thinx to Pay up to $5 million to Settle Class Action Suit
    Typar Highlighting New Building Innovations
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Roche, Sysnav Partner on Movement Tracking Tech for Neuromuscular Disorders
    Orthopedic Braces/Support, Casting/Splints Market to Top $12B by 2030
    Orthofix Launches the Mariner Deformity System
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Celanese Launches Nine New Conductive Inks
    NREL Develops Thin, Lightweight Layer for Radiation Barrier for Perovskites in Space
    LG Display Reports Fourth Quarter 2022 Results

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login