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    Features

    Doubling Down on Multi-Functional Packaging

    Packaging configurations that house two or more formulas maximize visual interest and consumer convenience.

    Doubling Down  on Multi-Functional  Packaging
    Hangzhou Meixi chose HCT’s Swing Top Compact for its Fab2Cherie Cushion Compact, which combines foundation with two shades of concealer.
    Doubling Down  on Multi-Functional  Packaging
    Tokiwa’s array of 3-in-1 eye product configurations multi-task products with versatility and compactness.
    Doubling Down  on Multi-Functional  Packaging
    The vials on either end of ICS’s Versatile Vial Duo package can be paired with a variety of applicators to suit a range of needs.
    Doubling Down  on Multi-Functional  Packaging
    HCP’s Dolce Disco Double-Ended Mascara colorfully pairs mascara duo products together.
    Doubling Down  on Multi-Functional  Packaging
    3C offers a variety of dual-purpose containers, including this package with separate pumping stations.
    Doubling Down  on Multi-Functional  Packaging
    Luminess houses its lip stain and mascara duos in this sleek, magnetized container from East Hill Industries.
    Doubling Down  on Multi-Functional  Packaging
    Quadpack’s Dual-Ended Twist Pens offer 1.5ml capacity on both sides.
    Doubling Down  on Multi-Functional  Packaging
    RLM’s Infusion Tip Lip Gel System blends two formulas together as they are dispensed.
    Doubling Down  on Multi-Functional  Packaging
    Canadian hair care company, Marc Anthony, worked with Viva to create four, dual-chambered tube presentations for its Cocktail Dual Styling series.
    Doubling Down  on Multi-Functional  Packaging
    The Dual bag-on-valve technology from Toyo & Deutsche Aerosol GmbH was the right choice for Revlon’s Root Erase hair product.
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    Joanna Cosgrove, Contributing Editor08.30.19

    Beauty and personal care packages that contain multiple products represent the epitome of convenience and functionality and help consumers take the guesswork out of coordinating products and shades—and can even be more sustainable.

    The biggest benefit of multi-task products is versatility and compactness, says Bob Congionti, vice president of operations, Tokiwa Cosmetics America LLC. “In the past a consumer may have had to purchase two or more separate products to complete a task; now one single item does the trick—it’s more compact, creating less clutter and mess in a purse or caddy.”

    Cost and environmental friendliness are also compelling factors. “[They’re more] economical than buying multiple, single-use items, not to mention being environmentally beneficial, since multi-use items use far less plastics and resources than multiple single-use items,” Congionti comments.

    And while multi-functional packages also help consumers simplify the guesswork surrounding color

    Continue reading this story and get 24/7 access to Beauty Packaging for FREE


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