Global market researcher Euromonitor International released its report, “Top 100 Megabrands: How the World’s Fast-Moving Brands Remain at the Top,” revealing the world’s leading consumer goods brands ranked by retail sales value in 2017.
In addition to the top 100 ranking, the report highlights key categories and spotlights the top 10 megabrands.
Beauty and Personal Care came in as the No. 2 category with one-quarter of the total top 100 megabrands identified by Euromonitor International. It was the second most represented category, behind packaged food. Overall, L’Oréal Paris ranked No. 5 among the Top Five Megabrands ranked by Euromonitor.
The Top 10 Beauty and Personal Care Brands Worldwide, in order, are: L’Oréal Paris, Nivea, Colgate, Gillette, Dove, Avon, Garnier, Shiseido, Gemey/Maybelline/Jade, Natura.