Marie Redding, Senior Editor03.04.19
Digital printing is a process done on high-speed digital printers, which can be inkjet, laser printers or other types. It is a faster alternative to offset printing and other methods that require printing plates and presses, rather than a digital file. Digital printing is ideal for low quantities and last-minute design changes. The process is used on labels, folding cartons, corrugated boxes, flexible packaging—and more.
“Digital printing is ideal for boutique, luxury, fragrance, and cosmetics brands, where image matters,” says Greg Maze, senior brand manager, Neenah. “These brands are often working with limited on-shelf real estate, so creating a noticeable presence with package design is important,” he explains. “The package is the brand ambassador, and when done right—using all the latest tools and technologies—it can add value and credibility to the brand story.”
3D printing also begins with a digital file—but that’s where the similarities with other types of digital printing end. Also called
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