Anisa International, a global designer and manufacturer of cosmetic brushes, has announced the addition of three new executives to its leadership team, and a new senior creative director.

Sarina Godin has joined Anisa International’s executive leadership team as chief product officer, Godin brings years of industry experience to her new role, and will lead all research and product innovation, as well as play an integral role in developing company strategy, marketing, and business operations. Godin most recently served as president at butter London, and prior to that, as VP of product development at Bare Escentuals.

Fred Lewis is the new chief operating officer, and will play a critical role in supporting both international and domestic operations as well as driving Anisa International’s responsible manufacturing efforts. Lewis oversaw the recent opening of Anisa Jinghai, the first automated ferrule anodization facility of its kind. Prior to joining Anisa International, Lewis was vice president of global operations at Vista Outdoor Products, Inc., and before that he served as senior vice president of operations and supply chain at Igloo Product Corp.

Ty Kirk was appointed as Anisa International’s senior vice president of finance. Kirk brings his expertise in managing domestic and international finance and accounting operations to his new position. Previously, Kirk held various leadership roles at Berry Global Corporation, most recently serving as the company’s GM and CFO, where he led acquisition and integration activities for Berry’s global expansion into China and South-East Asia.

Allen Gaoiran has joined Anisa International as senior creative director, on the marketing team. Gaoiran brings 18 years of design to his role, with a focus on brand strategy, conceptual development and packaging design. Previously, Gaoiran served as senior creative director for HauteHouse Brands and spearheaded creative campaigns for global companies, including Estée Lauder, Sephora, Unilever Brands, P&G beauty brands and Godiva.