According to the retailer, SEPHORiA will offer “limitless opportunities to learn, get inspired and play in the world of Sephora.” This year’s theme, House of Beauty, will invite guests “to literally unlock a new beauty experience behind every door.” Interactive rooms will immerse beauty lovers “in highly experiential and customized activities featuring more than 50 of Sephora’s most-loved prestige beauty brands.” Guests can create and share their own beauty adventure by exploring new inspirational looks, testing and trying hundreds of products and learning to master new makeup techniques.
“At the heart of it, SEPHORiA sets out to celebrate the often indescribable euphoria you get from playing in the vast world of beauty – from discovering game-changing products or trying out a new look to engaging with digital technology that takes personalization to a whole new level,” said Deborah Yeh, SVP of marketing and brand, Sephora. “We’ve drawn from our deep understanding of the kinds of physical and digital beauty experiences clients love from Sephora, and set out to create the ultimate event that fuses fun, education and inspiration, and gives our community a place where they can live out all of their beauty fantasies.”
The launch of SEPHORiA includes a 360-degree marketing campaign beginning this month. Sephora will also collaborate with influential beauty ambassadors for SEPHORiA’s social campaign to further fuel excitement and awareness. Several of these beauty gurus will also be on-site with Sephora to further encourage learning, inspiration, play and sharing among attendees.
SEPHORiA will take place at The Majestic Downtown in Los Angeles, CA on October 20-21, 2018. Ticket sales, featuring three tiered options, begin on July 21, 2018, with special ticket offerings available to Sephora’s Beauty Insider Rouge and VIB loyalty members in advance.