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    Features

    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork

    Many suppliers at the seventh edition of the New York event were focused on developments in masks and lipsticks.

    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    The show’s new venue at 415 Fifth Avenue was convenient for both exhibitors and attendees.
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    World Wide Packaging displayed a number of custom cosmetic innovations at the show, including a cutting-edge mascara brush, dubbed Lash 180°.
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    Asquan displayed a wide range of innovative designs for cosmetic packaging, in plastic and metals.
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    The Times Square collection from Lumson was created to show the supplier’s eye-popping ‘Pop-Up’ technique.
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    New lipstick packaging at Cosfinity includes a rounded, capsule-like aluminum tube that’s weighted and a tube with a magnetic cap.
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    Each of the eye-catching paper tubes at Too Charming Co, Ltd can be different.
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    A variety of lip gloss packages that Presto Packaging Solutions has in-stock, plus mini sizes on the top shelf.
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    Pibiplast’s Sparkle & Shine cosmetic packaging collection features an eye-catching decoration.
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    Faber-Castell’s Faux Freckles pen produces a “no makeup, just freckles” look.
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    A variety of palettes and compacts from Aircos
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    Raphaël Brushes presented an innovative new manufacturing process for brushes, without use of a metal ferrule.
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    With this mini kit, Geka demonstrates how the same matte pack with silkscreen printing can be customized for three different formulas.
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    This year’s Innovation Tree held 22 products from exhibitors.
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    Cosfinity: Laurence Kuo
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    Brivaplast (l-R): Toni Cappellazzo, Stefano Vanoncini, Andrea Vanoncini, Christine Dupuy, Adrian Hook, Ernesto Paolillo
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    Coverpla (L-R): Carole Pastorelli, Gilda Cutri, Bruno Diepois
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    Derik Industrial booth
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    Eisen Sharpeners: Wolfram Leistner, Eileen Mccardle
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    Geka (L-R): Julia Kiener, Fabian Schneider, Cristina Reyna
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    Jespon booth
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    Seacliff: Vonda Simon
    Un-Masking Trends in Color and Skin Care at MakeUp in NewYork
    Soho Cosmetic Accessories: Lily Lee
    Marie Redding, Associate Editor11.01.17
    In the midst of the international hustle and bustle and the traffic nightmares that accompanied this year’s United Nations General Assembly meeting, MakeUp in NewYork opened new doors for its seventh edition, at Center415, on 5th Avenue and 38th Street in Manhattan. Both visitors and suppliers seemed to largely approve of the 40,000-square-foot space, saying the venue was super-convenient, with lots of mass transit options and plenty of restaurants in the vicinity in which to conduct private lunch meetings.

    Over the two days, September 20-21, show organizers say 3,100 attendees (up 300 from the previous year, due especially to a rise in foreign registrants) visited 110 exhibitors and sat in on 17 topical education conferences ranging from the trend in “Made in the USA” to the challenges of Indie and Legacy brands. As a special hospitality touch, all visitors and exhibitors were treated to Saint Michel French madeleines and cookies, as well as High Brew Ice Coffee on both days.

    MakeUp in New-York’s iconic traveling Innovation Tree, this year in a leafier form, was laden with 22 products culled from 53 that were submitted by 24 ex

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