09.03.21
B-Glowing, a luxury e-tailer, says that rising sales of high-performing skin care brands fueled its growth during the second quarter of this year. The company also named Industry leader Dawn Francisco as CEO earlier this year.
B-Glowing reported a 104% increase in second quarter revenue for 2021 and onboarded several new hires.
Following a year of steady growth for both skin and hair care markets, the ecommerce platform plans to continue its rapid expansion within the luxury and indie categories, with brand investments, sales growth, and executive team expansion.
The site successfully launched sustainable luxury haircare brand R+Co Bleu and iconic beauty brand Augustinus Bader, which accelerated to a top 10 best-seller on the platform. The e-tailer has also experienced success from beloved consumer brands, including Oribe, Sunday Riley, and Dr. Dennis Gross Skincare.
"It's only been two months and we are beyond excited with the explosive growth we've already seen under Dawn's leadership," says Lisa King, Founder of b-glowing. "In addition to the growth, we've been redefining our brand strategy and are starting to put that into place. With recent transactions in the pure play beauty space we see an opportunity to offer a unique point of differentiation in beauty retail. Our consumer's behavior has made it loud and clear that they want it to be luxury. We are excited to double down in the luxury category and offer the market a more relevant version of what luxury really means to the consumer today."
