The first-ever BeautyID Awards, created by Cosmoprof North America in association with Beauty Packaging magazine, were announced at a celebratory reception on the show floor, on July 10, 2017, at the Mandalay Bay Convention Center in Las Vegas.

The inaugural awards program was created to recognize creativity in package design, material and product formulation in the ever-expanding beauty segment. The program was open to the industry at-large and recognizes innovation from both suppliers and finished goods manufacturers. The Awards include all cosmetic product categories across professional, prestige and mass market segments. Unique to the Beauty ID Awards, winners received not only a trophy, certificate and recognition, but also a business-building prize package valued at over $10,000.

An esteemed judging panel selected 10 product category winners and one Grand Award winner from hundreds of entries. In addition, one Audience Choice winner was selected through public online voting.

The Grand Award Winner was The Estée Lauder Companies’ Clinique Fresh Pressed Daily Booster with Pure Vitamin C 10%. This product also won the Package Innovation-Skin (Prestige) award.

The winners were selected by a panel of judges, including Ukachi Anonyuo, Estée Lauder; Madonna Badger, Badger Winters; Ben Bennett, Hatch Beauty; Virginia Bonofiglio, Fashion Institute of Technology; Shannon Davenport, Stylus; Jon Dinapoli, Jon Michael Design; Andrew Hurley, Clemson University; Sarah Jindal, Mintel; Sheri Koetting, MSLK; Jennifer Miles, Barney’s; Priscilla Duty Ober, Mary Kay; Felicia Walker-Benson, ThisThatBeauty; and Ni’Kita Wilson, Aware Products.

Stay tuned to Beauty Packaging for information on the 2018 BeautyID Awards; submissions will open in early January 2018.

Here’s the rundown on the 2017 BeautyID Award Winners

GRAND AWARD WINNER

PACKAGE INNOVATION: SKIN [PROFESSIONAL | PRESTIGE]
Product Name: Clinique Fresh Pressed Daily Booster with Pure Vitamin C 10% (The Estée Lauder Companies, Inc.; Package supplier: Coradin Plastic Injection Molding)
According to Clinique: “The Fresh Pressed Daily Booster with Pure Vitamin C 10% stay-fresh packaging is the ultimate game-changer for our consumers. There is no other product like it. Not only are we able to transport a super-effective form of Vitamin C to them, but the packaging enables us to protect and isolate this powerful ingredient until its activation into the potent de-aging and soothing emulsion. This ensures that the product is always bursting with power and potency so we can deliver the ultimate de-aging benefits to every consumer for maximum impact immediately and in as little as 7-days for optimal skin brightening, evening and retexturing. Plus, it is made easy for the customer experience, as all elements work seamlessly together and are straightforward to use. Activating the product is as simple as the press of a button.”

FORMULA INNOVATION: COSMETIC CONTRACT MANUFACTURING

Product Name: amika The Shield Style Extending Spray

Defending against frizz-inducing humidity, The Shield Style Extending Spray prolongs the life of any hair look. Powered by advanced encapsulating technology, this weightless, heat-activated spray delivers sub-micron spheres—consisting of an ultra-lightweight silicone and nourishing sea buckthorn berry—into the hair’s cuticle, forming an invisible barrier that works to block humidity and fight frizz as well as repel dirt and pollution.

Heather Coughlin, director of product development for amika, says: “Defending against frizz-inducing humidity, The Shield Style Extending Spray prolongs the life of any hair look. Clinical testing confirms the barrier will be maintained for over 24 hours—ensuring your style will stay perfectly intact.”

PACKAGE INNOVATION: FRAGRANCE [PRESTIGE]

Product Name: Petalwell

The Petalwell Diffuser brings together innovative technology and cool contemporary design to release the therapeutic benefits of pure essential oils into any space. Unlock your body’s own healing power to enhance well-being and influence moods naturally. Easy-to-use, simply charge with a USB, pour a few drops of your chosen pure essential oil into the well, and push the button to start. Petalwell is portable for up to three hours, no water or mess, and ideal for use at home or on the move. It can be used to personalize any space.

PACKAGE INNOVATION: COLOR [PRESTIGE]

Product Name: Estée Lauder Double Wear Nude Cushion Stick Radiant Makeup (Packaging Supplier: HCT Group)

The cushion stick package is designed to allow customers to see their foundation shade as well as blend, buff, and apply liquid foundation in simple gestures whether at home or on the go as needed. Consumers can easily “Touch On, Buff, and Blend” the foundation for a flawless finish. The streamlined turning mechanism allows consumers to have better control over the amount of product and coverage as they can propel and repel the stick with one hand.

The Double Wear Nude Cushion Stick was created in collaboration with HCT Group. The team at HCT explains, “An inventive key feature is that as the product is used, the body grows smaller to indicate how much product is left. For added convenience, the sponge tip is easily removed for cleaning, which makes it much more hygienic than other traditional cushion compacts.”

This component has won numerous awards since its launch in 2016. Anthony DeMarco, EVP of sales, HCT Group, says he was honored to be entrusted with housing the innovative formula, giving it a new position in the market.

Tim Tobin, director, global package development for Face category at Estée Lauder, comments: “The true innovation of Estée Lauder Double Wear Nude Cushion Stick Radiant Makeup is that it is a makeup and pro tool in one. The cushion stick package is designed to both dispense and apply the foundation. Since launch, we have also received positive feedback from consumers on the ability to remove and wash the sponge applicator after several uses if needed. Another unique aspect of this design is the base turns into the barrel so the package gets smaller as the product is used, yet continues to indicate the amount of product remaining, answering an important consumer desire.”

PACKAGE INNOVATION: HAIR [PROFESSIONAL | PRESTIGE]

Product Name: Virtue Labs (Supplier: Big Sky Packaging)

Virtue Labs products are the first of their kind, according to the brand, blurring the line between science and beauty. However, the brand says they’re not only innovative in their contents; their packaging is innovative as well. The design process began with a standard disc top cap that was then customized to be unique to the Virtue Labs brand. It is now incorporated with dual textures by building a custom bi-injection tool that molds rubber and PE, allowing optimal customization. Additionally, the tube heads are customized to allow the same cap to be used on both the shampoo and conditioner bottles, minimizing the amount of tooling needed.

PACKAGE INNOVATION: NAIL [PROFESSIONAL | PRESTIGE]

Product Name: Nail Easy (from O’Nine Beauty, Inc.)

Nail Easy water-based nail polish, formulated with pure water, resin and mineral color powder, lasts for 7 days. Peel to remove—no polish remover needed. The brand says it’s non-toxic and odorless, with no formaldehyde or DBP.

PACKAGE INNOVATION: PERSONAL CARE [MASS]

Product Name: Sphynx Portable Razor

The Sphynx Portable Razor is a new, innovative gadget designed to let you shave on the go, perfect for missed spots and quick touch-ups no matter where life takes you. Each colorful, compact razor contains a refillable water spray bottle, a moisturizing pre-shave bar, and two razor blades. Unlike traditional razors, the Sphynx Razor is designed to be truly portable and easy to use on-the-go: It comes with a refillable water spray bottle so you never have to search for a sink or bathroom when you need a quick touch-up. The pre-shave bar is resistant to high temperatures, so you can travel with it to warm, sunny destinations. And because the pre-shave bar is packed with Shea Butter, Coconut Oil and Cocoa Butter, it doubles as a moisturizer and can be rubbed into your skin when done shaving to soften and nourish. Two individual razor blades are included so you always have a back-up for emergencies. The blades and pre-shave bar are replaceable with a Sphynx Refill Pack.

Leila Kashani, founder & ‘SHE-E-O’, says, “The innovation was that razors traditionally are placed on handles but Sphynx is changing the way we look at razors and taking the experience wherever you go. It’s a solution for those missed spots or on-the-go quick touch-ups we need while out and about.” This discreet compact case was designed to fit in with other products found in makeup bags. “I wanted it to be cute and fun to show off rather than hide. More than anything, I’m queen of missing spots, so I really needed an all-in-one solution to shave the cactus that the sunlight would reveal on my legs,” adds Kashani.

PACKAGE INNOVATION: PERSONAL CARE [PRESTIGE]

Product Name: PreHeels Blister Prevention Spray (Suppliers: IKI Manufacturing & other USA-based suppliers)

PreHeels is an aerosolized spray for feet that dries forming a clear, durable barrier that blocks friction from shoes. According to the brand, they’ve had independent clinical trials for safety and efficacy, and say the product is hypo-allergenic and a completely innovative product for blister prevention.

Rather than “competitive” products for this use, which include bandages that are easy-to-see, created for a single skin tone and which can be embarrassing if they fall off—or balms that can rub off and ruin your shoes—PreHeels is clear, works with all skin tones and dries on skin. PreHeels lasts for several hours, will not get on your shoes and is effective. It took three years of R&D to create PreHeels—a spray that is liquid yet dries quickly; a product that forms a durable barrier yet is clear.

Adam Kolom, co-founder & CEO describes the packaging. “We designed the packaging to be just as innovative as the formula,” he says. “To enable it to dry quickly and apply easily, PreHeels uses a unique aerosolized delivery system which creates a powerful protective barrier from an ultra-fine droplet cloud. In order to avoid mess on-the-go or lost caps, PreHeels includes a premium twist-lock top with an ergonomic release button. And the product is packaged to work well in any beauty or fashion setting by utilizing an attention-grabbing magenta color coupled with a soft-touch coating and high-end design.”

PACKAGE INNOVATION: SKIN [MASS] 

Product Name: G9 Skin White in Whipping Skin (from USA Cosmetics; Supplier: Cosmelab Co., Ltd.)

This water-based cream, rich with moisture, contains nine soothing ingredients (including milk extract and Vitamin E) that instantly whiten and tone while caring for skin imperfections. This soft and long-lasting formula feels like real whipping cream when applied, and creates smooth and photo-shopped looking skin.

PACKAGE INNOVATION: SUSTAINABILITY

Product Name: Aveda/Tulasara Series (Packaging supplier: Johnson Printing and Packaging Corp.; Neenah Paper)

According to Johnson Printing & Packaging Corporation, every product package developed in partnership with Aveda, is mindful of its environmental impact. The focus for folding cartons includes materials that maximize PCR content and carry FSC certification, preventing contamination of the mixed paper recycling stream, and optimizing design aesthetics. For the Aveda Tulasara folding cartons, custom-made JPP100 paperboard was the right choice.

Dick Stehura, sustainable packaging sales, Johnson Printing & Packaging, says JPP 100 Paperboard was researched and developed though a collaborative effort between Johnson Printing & Packaging, Neenah Paper and Aveda. “JPP 100 is a unique, innovative first-of-a-kind coated sheet that has a100% post-consumer recycled content and is FSC-certified. JPP 100 has a white structure throughout, similar to traditional SBS paperboard. The coated surface provides a lustrous, bright-white printable surface.”

AUDIENCE CHOICE AWARD

Product Name: Biossance (from Bartlett Brands; supplier: Amyris)

Biossance was entered in the Sustainable Packaging category—and won the Audience Choice award.

Biossance pioneered a sustainable way to create 100% plant-based squalane oil using biotechnology. Every drop is made from Brazilian sugarcane, a naturally renewable resource. Non-toxic and weightlessly hydrating, squalane is called biology’s best moisturizer. In branding the product, Biossance, put the focus on squalane—the leading ingredient found in all of Biossance’s products—and emphasized its importance in the brand story, the product names and the packaging design.

The primary packaging features a mix of dark green recyclable plastic and glass bottles that protect the formula from exposure to light. They are shaped to be easily gripped without slipping, with improved pumps that dispense the product to perfection.

Rebecca Bartlett, Bartlett Brands, says, “Biossance pioneered a sustainable way to create 100% plant-based squalane oil from sugarcane, a naturally renewable resource. We created the packaging to follow the brand’s sustainable approach and tie closely to the ingredient story. The outer cartons are tree free—made of 100% sugarcane fiber, with zero bleach and zero dyes.”