Jamie Matusow, Editor-in-Chief09.01.17
Even during an uncharacteristic sweltering heat wave (100 degrees F; 38 degrees C) that settled on one of the most beautiful cities in the world in mid-June, Millennial tourists seemed more interested in posing or walking at arms’ length of their phones and selfie sticks, with the architecture as a backdrop, than in studying the artfully designed buildings up-close or finding a shady spot on a bench in the Tuileries. In fact, it was a telltale sign of just why the makeup industry continues to boom. With so many faces and expressions to share, social media aficionados are obsessed with portraying just the right look—and changing it often.
And it’s precisely this obsession with cosmetics and appearance that’s made the MakeUp In events so successful, according to Sandra Maguarian, co-manager of the show. “With millennials,” she said, “it’s all about makeup… all day long, with selfies and photos to promote themselves.” She added: “Makeup is bigger than ever—just like this edition of MakeUp in Paris.”
On June 21, the start of Day 2 of the 8th edition of
And it’s precisely this obsession with cosmetics and appearance that’s made the MakeUp In events so successful, according to Sandra Maguarian, co-manager of the show. “With millennials,” she said, “it’s all about makeup… all day long, with selfies and photos to promote themselves.” She added: “Makeup is bigger than ever—just like this edition of MakeUp in Paris.”
On June 21, the start of Day 2 of the 8th edition of
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