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    Features

    MakeUp in Paris: Color Is Booming

    Demand spurs speed-to-market, strategy changes and full-service options

    MakeUp in Paris:  Color Is Booming
    Starch pellets from Englewood Lab marked a trend seen at the show for ‘transformative products.’
    MakeUp in Paris:  Color Is Booming
    Nearly 4,000 visitors attended MakeUp in Paris during the two days.
    MakeUp in Paris:  Color Is Booming
    Virospack offers a wide range of decoration techniques, such as these three standard tubular vials with a soft touch finish, decorated with screen printing. The light pink and green bulbs are painted rubber. The green is also textured, offering a 3D effect with microreliefs.
    MakeUp in Paris:  Color Is Booming
    Multi-color beads showed through packages for products from foundation to hair care at Haasbel Group.
    MakeUp in Paris:  Color Is Booming
    Crystal Moda’s strength is in baked and wet powder, with back inside technology.
    MakeUp in Paris:  Color Is Booming
    HCT Group featured airless compacts with a cutting-edge dispensing system that keeps formulas protected because they only release the exact amount of product needed for application.
    MakeUp in Paris:  Color Is Booming
    At Taiki, the focus was on the Taiki Capacity Cushion.
    MakeUp in Paris:  Color Is Booming
    A solid, a liquid and an airless pump combine for a ‘serum’ compact at Hana Innovation.
    MakeUp in Paris:  Color Is Booming
    At Libo, deco effects created looks including a rainbow effect—such as the one on this floral-shaped compact.
    MakeUp in Paris:  Color Is Booming
    At Libo, deco effects created looks including a rainbow effect—such as the one on this floral-shaped compact.
    MakeUp in Paris:  Color Is Booming
    Alkos’ Light & Shadow pencil is a versatile 2-in-1 dual-ended pencil.
    MakeUp in Paris:  Color Is Booming
    Geka’s new ‘orienTALE’ Collection features a distinct tattoo look with elaborate decorative details.
    MakeUp in Paris:  Color Is Booming
    Tear Drop brushes from Cosmogen were singled out for the MakeUp in Paris Innovation Tree.
    MakeUp in Paris:  Color Is Booming
    Lumson focused on its new lipstick range,100% Made in Italy.
    MakeUp in Paris:  Color Is Booming
    The luxe and sophisticated La Perlite lipstick collection from Reboul
    MakeUp in Paris:  Color Is Booming
    Albéa premiered its Fast Track Beauty Focus Collection, which can be launched rapidly and globally—as a quick turnkey solution for eyes.
    MakeUp in Paris:  Color Is Booming
    Albéa: Anne Rutigliano (L), Christine Gichuki
    MakeUp in Paris:  Color Is Booming
    Alkos: Constance Jullien (L), Allison Kieffer
    MakeUp in Paris:  Color Is Booming
    Baralan: Giulia Martinelli (L), Cristina Caldarini
    MakeUp in Paris:  Color Is Booming
    Cosmogen: Laurence Mignard (L), Isabelle Lawson
    MakeUp in Paris:  Color Is Booming
    Derik Industrial: Rick Persons
    MakeUp in Paris:  Color Is Booming
    Englewood Lab: David C. Chung, Patricia Antonelli
    MakeUp in Paris:  Color Is Booming
    HCT booth
    MakeUp in Paris:  Color Is Booming
    Lumson: Celine Locatelli
    MakeUp in Paris:  Color Is Booming
    Jamie Matusow, Jean-Yves Bourgeois
    MakeUp in Paris:  Color Is Booming
    Sandra Maguarian (L), Jamie Matusow
    MakeUp in Paris:  Color Is Booming
    Reboul: Marc Cooper, Anne-Cecile Monet
    MakeUp in Paris:  Color Is Booming
    Taiki: Zoé Chai
    MakeUp in Paris:  Color Is Booming
    Virospack (L-R): Joanna Milne, Antonella Baragetti, Rosa Porras
    Jamie Matusow, Editor-in-Chief09.01.17
    Even during an uncharacteristic sweltering heat wave (100 degrees F; 38 degrees C) that settled on one of the most beautiful cities in the world in mid-June, Millennial tourists seemed more interested in posing or walking at arms’ length of their phones and selfie sticks, with the architecture as a backdrop, than in studying the artfully designed buildings up-close or finding a shady spot on a bench in the Tuileries. In fact, it was a telltale sign of just why the makeup industry continues to boom. With so many faces and expressions to share, social media aficionados are obsessed with portraying just the right look—and changing it often.

    And it’s precisely this obsession with cosmetics and appearance that’s made the MakeUp In events so successful, according to Sandra Maguarian, co-manager of the show. “With millennials,” she said, “it’s all about makeup… all day long, with selfies and photos to promote themselves.” She added: “Makeup is bigger than ever—just like this edition of MakeUp in Paris.”

    On June 21, the start of Day 2 of the 8th edition of

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