Joanna Cosgrove, Contributing Editor06.01.16
Tubes are, in a word, convenient. Available in a variety of portable shapes and sizes, tubes hygienically enable consumers to squeeze nearly 100% of the product out of the package, usually with easy, one-handed dispensing. Their frequent recyclability also strikes a chord with consumers increasingly concerned with environmental sustainability.
Jouvé is a luxury, clean-label skin care brand that believes strongly in taking care of both the body and the environment. When deciding on packaging for its Instant Tightening and Restoring Serum, the company wanted a beautiful tube that balanced sustainability and recyclability. Jouvé selected PE and ABL tubes from Express Tubes of Kent, WA.
“Jouvé wanted increased usability and their high-value brand standard for their sample-sized packaging,” says Shanna Johns, sales manager, Express Tubes. “Instead of a packette, we went with tubes that showed o
Jouvé is a luxury, clean-label skin care brand that believes strongly in taking care of both the body and the environment. When deciding on packaging for its Instant Tightening and Restoring Serum, the company wanted a beautiful tube that balanced sustainability and recyclability. Jouvé selected PE and ABL tubes from Express Tubes of Kent, WA.
“Jouvé wanted increased usability and their high-value brand standard for their sample-sized packaging,” says Shanna Johns, sales manager, Express Tubes. “Instead of a packette, we went with tubes that showed o
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