Maria Haggerty, co-founder and CEO of Dotcom Distribution08.19.21
Consumers across all shopping categories have made it crystal clear that sustainability—particularly in packaging—is a variable weighing heavily on their decisions about what to buy, and from whom.
This isn’t just a lofty idea to file away for later; today’s socially conscious consumers are proactively seeking and responding to brands whose platforms, communications, and values reflect their own. Beauty consumers seem to be even more tuned into this than shoppers in other categories, and brands are taking note.
Survey shows how beauty consumers feel about packaging
In Dotcom Distribution’s seventh annual eCommerce consumer survey, beauty consumers agreed that sustainable packaging is the environmental factor most likely to make them shop with a brand.For instance, given the choice between receiving an online order in a box or a poly bag, 82% of all respondents prefer boxes, with 27% of that group crediting their preference to boxes being more eco-friendly. Twenty-four percent of those
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