Jamie Matusow, Editor-in-Chief , with Joanna Cosgrove, Contributing Editor11.02.18
LVMH is #8 on this year's list of Top Global Beauty Companies.
Below is a look at the company’s 2018 highlights, recent acquisitions, best-selling brands, and latest innovations.
Corporate Sales
$51 billion
Beauty Sales (Perfumes & Cosmetics)
$6.7 billion
(FY 2017 Beauty Sales: $5.2 billion)
Key Personnel
- Bernard Arnault, chairman and chief executive officer
- Antonio Belloni, group managing director
- Nicolas Bazire, development and acquisitions
- Christopher de Lapuente, Sephora and beauty;
- Philippe Schaus, DFS
- Jean-Baptiste Voison, strategy
Major Products/Brands
Luxury perfumes and cosmetics from brands including:
- Guerlain, Acqua di Parma, Parfums Christian Dior,
- Givenchy Paris, Perfumes Loewe, Benefit Cosmetics,
- Make Up For Ever, Fenty Beauty, Kenzo Parfums,
- Fresh, Kat Von D Beauty, Marc Jacobs Beauty; Sephora, DFS
- Maison Francis Kurkdjian
New Products
- Joy by Dior
- Fenty Beauty by Rihanna
- Sauvage Very Cool Spray
- Dior Hydra Life skincare
- Dior Lip Sugar Scrub
- Guerlain Abeille Royale Micro-Huile de Rose
- Make Up For Ever Water Blend foundation
- Artist Face Color blush, Acqua di Parma Colonia Pura
Sales Rise for LVMH Beauty Brands
Even in an uncertain economy, one thing remains clear: Luxury and prestige goods continue to capture consumer spending around the world. At the heart of desire is LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, which recorded another record year: $51 billion in 2017 corporate net sales—an increase of 13% over the previous year.
The purveyor of wines, spirits, fashion, leather goods and, of course, cosmetics and fragrances, saw double-digit organic growth in all categories except for Wines and Spirits, due to supply constraints.
Sales of Perfumes and Cosmetics reached $6.7 billion, up 12% from the previous year. Strong momentum was recorded at Parfums Christian Dior, due to “successful product innovations,” and growth at Sephora, which LVMH says enabled the retailer to strengthen its positions in all its markets and in digital. Rapid growth in Asia was also key.
Parfums Christian Dior grew market share in all regions, driven by the success of its fragrance Sauvage and of its iconic perfumes J’adore and Miss Dior. The makeup segment also grew strongly, thanks to Rouge Dior and Dior Addict lines. Guerlain sales rose with the successful launch of Mon Guerlain and the international roll-out of Guerlain Parfumeur boutiques. Parfums Givenchy had a very good year, due especially to makeup, while Benefit gained with its Brow Collection. Fenty Beauty by Rihanna, which launched worldwide exclusively at Sephora, is “enjoying exceptional success.”
First Half 2018
LVMH recorded revenue of $25.4 billion in the first half of 2018, an increase of around 10%. The U.S., Asia and Europe reported good growth. Highlights of the first half of 2018 included success of new products at Christian Dior across all product lines, Sephora’s strong revenue growth in stores and online, and a rebound of profitability at DFS.
In Perfumes & Cosmetics, all brands contributed to strong growth with rapid progress in Asia.
The Perfumes & Cosmetics business group posted sales of $3.35 billion. Christian Dior had great success with its iconic fragrances J’adore and Miss Dior, and with Sauvage. Makeup and skincare rose strongly. Guerlain’s iconic Rouge G lipstick and its skincare line, Abeille Royale were greatly successful. Parfums Givenchy maintained its rapid growth in makeup. Benefit successfully enhanced its mascara range and its brow collection. Fresh, Fenty Beauty and Acqua di Parma all grew strongly. Momentum at Kenzo Parfums was driven by the women’s fragrance lines FlowerbyKenzo and Kenzo World.
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