Marc Jacobs Beauty has released images fro its 2019 campaign, which will debut in Russia -- featuring Irina Shayk as the brand's newest face.
The campaign will debut at Sephora Russia on January 14th, and Shayk will be make a personal appearance at the store in Moscow on January 26th.
The first official image of the campaign is shown above on the right. It was shot by David Sims with creative direction by Katie Grand, makeup by Diane Kendal, hair by Guido Palau and nails by Jin Soon Choi. Kendal is shown on the photo on the left.
Tara Loftis, vice president of marketing, Kendo Brands, says, “When we entered russia earlier in the year, we knew we wanted to have someone who inherently matched the beauty and strength of the region. irina was a natural choice, and we’re thrilled to add her to the group of impressive women who have represented marc jacobs beauty.”
Past campaigns have featured Jessica Lange, Edie Campbell, Winona Ryder, Aya Jones, Kaia Gerber, Adwoa Aboah, and Lila Moss, who have been, and also currently are, serving as faces of the brand.
Shayk comments, Ii've loved and admired marc for his wonderful fashions and overarching vision of beauty. it's such an honor to represent marc jacobs beauty in my home country."
In the lead campaign image, Shayk wears eye-conic multi-finish eyeshadow palette in 720 glambition; a longwearing eyeshadow palette of "bare and bronze" shades in fashion finishes – velvet, satin, silk, and lamé – to layer and dress your eyes.
Highliner matte gel eye crayon in 55 mist me & 63 (grape)vine, which are matte lilac and dark purple shades of this malleable formula, glide on smoothly to line, define, smoke, smudge or layer.
The eyes are completed with Velvet Noir Major Volume Mascara -- and ultra-black pigment delivered to even the hardest-to-reach part of the lash line thanks to the lash-maximizing, curvy brush for epic lashes.
Shayk's skin is a perfect tan, achieved using "o! mega" Bronze Perfect Tan in 104 tan-tastic -- a super-sized bronzer that instantly and universally imparts a radiant-matte finish, due to the silky texture of the micro-fine, jet-milled powder.
Photo: Makeup by Diane Kendal